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Article
Publication date: 25 November 2021

Daniel McCarville

Benford's Law is an empirical observation about the frequency of digits in a variety of naturally occurring data sets. Auditors and forensic scientists have used Benford's Law to…

Abstract

Benford's Law is an empirical observation about the frequency of digits in a variety of naturally occurring data sets. Auditors and forensic scientists have used Benford's Law to detect erroneous data in accounting and legal usage. One well-known limitation is that Benford's Law fails when data have clear minimum and maximum values. Many kinds of education data, including assessment scores, typically include hard maximums and therefore do not meet the parametric assumptions of Benford's Law. This paper implements a transformation procedure which allows for assessment data to be compared to Benford's Law. As a case study, a data quality assessment of oral language scores from the Early Childhood Longitudinal Study, Kindergarten (ECLS-K) study is used and higher risk data segments detected. The same method could be used to evaluate other concerns, such as test fraud, or other bounded datasets.

Details

Emerald Open Research, vol. 1 no. 3
Type: Research Article
ISSN: 2631-3952

Keywords

Article
Publication date: 1 January 2013

Greg P Greenhalgh and T. Christopher Greenwell

This study surveys professional niche sports sponsors in an effort to empirically understand what selection criteria these companies deem important when evaluating professional…

1501

Abstract

This study surveys professional niche sports sponsors in an effort to empirically understand what selection criteria these companies deem important when evaluating professional niche sports sponsorship proposals. Findings suggest that professional niche sports properties may possess unique attributes on which sponsors place very high levels of importance, such as cost effectiveness, flexibility in assisting sponsors achieve their objectives, a more targeted fan-base and decreased sponsorship clutter. Pragmatically, findings provide professional niche sports managers with tools that may be useful when competing for sponsorship funding against more established mainstream sports properties. Theoretically, the current study begins to fill a gap in the sports sponsorship literature which has primarily focused on mainstream professional sports, major intercollegiate sports and elite amateur sports such as the Olympic Games.

Details

International Journal of Sports Marketing and Sponsorship, vol. 14 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 1 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 June 2012

Kirstin Hallmann and Pamela Wicker

The purpose of this paper is to identify consumer profiles based on behaviour of runners at marathon races and to determine key drivers for their intention to revisit the marathon.

2260

Abstract

Purpose

The purpose of this paper is to identify consumer profiles based on behaviour of runners at marathon races and to determine key drivers for their intention to revisit the marathon.

Design/methodology/approach

Participants of three marathons in Germany (Cologne, Bonn, Hanover) were invited via e‐mail to take part in an online survey after the race (n=1,370). They were questioned about the trip to the city, the marathon event, and their socio‐demographics.

Findings

The cluster analysis revealed three clusters that are named holidayers, socialisers and marathoners. The results of the logistic regression analysis show that the intention to revisit is determined by the length of the trip, the daily spending in the city, and the satisfaction with the event.

Research limitations/implications

Non‐probability sampling represents a limitation of this study. Questions relating to the involvement and knowledge of running (first timer and repeat participant) could serve as valuable indicators to further differentiate between different types of runners.

Practical implications

It is suggested to offer special packages to the runners when they register for the race. One package could, for example, include the starting fee and two nights at a hotel. Moreover, the event organisers could offer more targeted side events such as athlete workshops on nutrition, training, and medical advice.

Originality/value

This paper offers an insight into different consumer profiles of marathon runners based on their behaviour and spending. Key indicators of the runner's intention to revisit the marathon are presented. This study contributes to close a research gap and allows marketers to better understand their consumers.

Details

International Journal of Event and Festival Management, vol. 3 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 1 January 2015

Masaki Kudo, Yong Jae Ko, Matthew Walker and Daniel P Connaughton

The purpose of this study was to examine stock price abnormal returns following title sponsorship announcement and event date of NASCAR, the PGA Tour, and the LPGA Tour. For this…

1389

Abstract

The purpose of this study was to examine stock price abnormal returns following title sponsorship announcement and event date of NASCAR, the PGA Tour, and the LPGA Tour. For this purpose, the authors used event study analysis where the analysis measures the impact that a specific event has on stock prices by comparing actual stock returns to estimated returns (Spais & Filis, 2008). An event study analysis demonstrated that title sponsors for the LPGA Tour and NASCAR garnered significant stock price increases on both the announcement date and the event date. The moderator tests suggested that high image congruence and high-technology related sponsorships assumed a key role in stock price increases.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 2
Type: Research Article
ISSN: 1464-6668

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Abstract

Details

European Journal of Marketing, vol. 33 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 November 2023

Mahnoor Hasan and Fodil Fadli

There is lack of knowledge about how the existing streets need to be redesigned and the infrastructural changes that need to be made to adopt autonomous vehicles. The purpose of…

Abstract

Purpose

There is lack of knowledge about how the existing streets need to be redesigned and the infrastructural changes that need to be made to adopt autonomous vehicles. The purpose of this study is to investigate the infrastructure requirements of autonomous vehicles in terms of (1) lane widths, (2) parking spaces, (3) drop-off zones and (4) other facilities, followed by analyzing them and suggesting changes in the existing urban design of Msheireb Downtown Doha (MDD).

Design/methodology/approach

Mixed method of combining both qualitative (secondary research of analyzing the existing data about the urban design guidelines for an autonomous future, observations of the existing infrastructure) and quantitative methods (on-site measurements of pedestrian walkways and road lane widths) is used.

Findings

The outcome of the research consists of a series of major infrastructural changes with regard to lane widths, parking spaces, pick-up and drop-off zones and other facilities needed for the deployment of autonomous vehicles.

Practical implications

The results imply that Qatar can benefit by adopting the proposed urban design suggestions for the implementation of autonomous vehicles on the streets of MDD in particular, and smart cities of Qatar and the region in general.

Social implications

The proposed changes can work as a reference and serve as a possible setting for addressing Autonomous Vehicle preparations in emerging cities.

Originality/value

The proposed urban design changes can be adapted for an autonomous future in emerging cities.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

Keywords

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