Search results
11 – 14 of 14Alexandra Kirkby, Carsten Baumgarth and Jörg Henseler
This paper aims to explore consumer perception of “brand voice” authenticity, brand authenticity and brand attitude when the source of text is disclosed as either artificial…
Abstract
Purpose
This paper aims to explore consumer perception of “brand voice” authenticity, brand authenticity and brand attitude when the source of text is disclosed as either artificial intelligence (AI)-generated or human-written.
Design/methodology/approach
A 3 × 3 experimental design using Adidas marketing texts disclosed as either “AI” or “human”, or not disclosed was applied to data gathered online from 624 English-speaking students.
Findings
Text disclosed as AI-generated is not perceived as less authentic than that disclosed as human-written. No negative effect on brand voice authenticity and brand attitude results if an AI-source is disclosed.
Practical implications
Findings offer brand managers the potential for cost and time savings but emphasise the strong effect of AI technology on perceived brand authenticity and brand attitude.
Originality/value
Results show that brands can afford to be transparent in disclosing the use of AI to support brand voice as communicated in product description or specification or in chatbot text.
Details
Keywords
Yasdin Yasdin, Syafiuddin Parenrengi, Hasriani Hasriani and Ridwan Daud Mahande
The purpose of this study was to discuss the history and political development of vocational education in Indonesia began before independence until independence era.
Abstract
Purpose
The purpose of this study was to discuss the history and political development of vocational education in Indonesia began before independence until independence era.
Design/methodology/approach
Analysis of related documents and literature was used to explore the policies and politics of vocational education in Indonesia. Some documents traced were in the form of laws and regulations and previous writings related to the politics and policies of vocational education in Indonesia.
Findings
The politics of vocational education at this time reinforces identity politics in the form of the language of instruction in the politics of vocational education. In addition, the school curriculum at this time tried to accommodate the interests of the colonizers. Change slowly occurred when Indonesia declared independence, and vocational education slowly underwent changes and development. Apart from still strengthening its identity in the form of language, culture and social structure, Indonesian vocational education has also been oriented toward the development of the country.
Research limitations/implications
Although the author has identified Indonesia's vocational education policies and politics, several things still require further investigation, especially the impact of culture in politics and vocational education policies including the contribution of community conditions.
Practical implications
The findings of this paper can potentially raise interest in the politics of vocational education because of the many interest groups involved.
Social implications
The findings can contribute in the conversion of interests between interest groups to allocated educational resources, both human resources and budgetary resources.
Originality/value
This paper not only describes aspects of Indonesian history and identity in vocational education and the politics of vocational education which were conducted previous studies but also provides information on strategies for converting interests between groups in the interests of vocational education.
Details
Keywords
Daria Loginova and Stefan Mann
This study aims to test Singer’s suggestion that ‘over the next 20 years meat could follow smoking into disrepute” using the findings of the recent literature on meat consumption…
Abstract
Purpose
This study aims to test Singer’s suggestion that ‘over the next 20 years meat could follow smoking into disrepute” using the findings of the recent literature on meat consumption, education and smoking and data from consumers in Switzerland in 1990–2017.
Design/methodology/approach
We hypothesise that meat consumption in developed countries has increasingly shifted to people with less education, as has been observed for smoking in previous studies. Using trend analysis by regressions, we describe the consumption dynamics of nine sorts of meat in Switzerland and estimate meat consumption trends for populations with and without university education separately.
Findings
Our results partly confirm the hypothesis. Less educated households consume more non-fish meat per person than households with at least one member educating or having finished education at university. For most categories of meat, the relative decline in consumption has been significantly higher for households in which at least one person holds a university education.
Originality/value
Our study contributes to the studies on sociology of meat eating and suggests paying more attention to risks related to meat consumption and to awareness of the population about these risks.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2023-0335
Details
Keywords
The purpose of this article is to explore the current and historical state of accounting for biodiversity in Kalimantan (Borneo). It is also to evaluate various models for…
Abstract
Purpose
The purpose of this article is to explore the current and historical state of accounting for biodiversity in Kalimantan (Borneo). It is also to evaluate various models for stand-alone biodiversity reporting in the context of the work undertaken in Kalimantan by the United Nations Collaborative Program on Reducing Emissions from Deforestation and Degradation in Developing Countries (the REDD program). Economics and politics play a dominant role in hindering biodiversity conservation in the region. This article develops and presents an integrated biodiversity measuring, monitoring and reporting model with the aim of undermining the biodiversity damaging activities in the region. The model enables the provision of comprehensive information on biodiversity to support and inform stakeholders' decision-making and economic activities in relation to Kalimantan.
Design/methodology/approach
Kalimantan was selected as a case study site to identify the destruction of biodiversity caused by businesses driven by narrow and selfish economic motives. A number of measuring, monitoring and reporting models for biodiversity are analysed under Reducing Emissions from Deforestation and Degradation (REDD's) Kalimantan Forests and Climate Partnership's reporting framework.
Findings
Various social, political and economic impediments to the conservation of Kalimantan's biodiversity currently exist. A comprehensive and multifaceted framework of biodiversity reporting and disclosure needs to be implemented in order to promote accountability for Kalimantan's biodiversity. Such a framework is needed to ensure transparency in relation to the activities of stakeholders that impact biodiversity in the region. Biodiversity reporting can also promote the monitoring and control of the use of Kalimantan's land and labour by businesses. It can inform the economic decision-making at both the international and regional levels that needs to occur in order to protect and rehabilitate Kalimantan's biodiversity and biodiversity habitat.
Practical implications
In this article an integrated biodiversity measuring, monitoring and reporting model is presented. In addition to Kalimantan, this model can also be applied to biodiversity reporting in any economically developing region that requires international intervention, investment and guidance to ensure the protection of its biodiversity. The framework developed expands on the current REDD reporting framework for Kalimantan.
Originality/value
This is an original research paper.
Details