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It is unclear what constitutes the tourism live streaming (TLS) servicescape and how it affects users' travel intention (TI). The study aims to explore the composition of the TLS servicescape, the influence mechanism of the TLS servicescape on users' TI and the formation of users' TI.

Based on stimulus organism response theory (SOR), we develop a mediation model to explore the influence of TLS servicescape on users' TI. This study collected data from 432 Chinese TLS users through an online questionnaire, and we used the structural equation model and the SPSS PROCESS macro to test the proposed model. In addition, we tested the variable relationships using fuzzy-set qualitative comparative analysis (fsQCA).

TLS servicescape is a second-order variable that can be categorized into physical element (PE), social element (SOE), symbolic element (SYE) and natural element (NE). TLS servicescape influences TI by affecting social presence (SP) and customer engagement (CE). The fsQCA reveals seven combinations of PE, SOE, SYE, NE, SP and CE that form a high TI for TLS users.

Using multiple data analysis methods, the study emphasizes the significance of the TLS servicescape for TLS. It explores how to evoke users' TI in TLS and provides a reference for TLS marketing.

The purpose of this paper is to embark on evaluating the role of Chat Generative-Trained Transformer (ChatGPT) in personal knowledge management (PKM) practices of individual knowledge workers across varied disciplines.

The methodology involves four steps, i.e. literature search, screening and selection of relevant data, data analysis and data synthesis related to KM, PKM and generative artificial intelligence (AI) with a focus on ChatGPT. The findings are then synthesized to develop a viewpoint on the challenges and opportunities brought by ChatGPT for individual knowledge workers in enhancing their PKM capability.

This work highlights the prevailing challenges and opportunities experienced by knowledge workers while leveraging PKM through implying ChatGPT. It also encapsulates how some management theories back the cruciality of generative AI (specifically ChatGPT) for PKM.

This study identifies the challenges and opportunities. from existing studies and does not imply empirical data/result. The authors believe that findings can be adjusted to diverse domains regarding knowledge workers’ PKM endeavors. This paper draws some conclusions and calls for further empirical research.

ChatGPT’s capability to accelerate organizational performance compelled scholars to focus in this domain. The linkage of ChatGPT to Knowledge Management is an under-explored area specifically the role of ChatGPT on PKM hasn't been given attention in the existing work. This is one of the earliest studies to explore this context.

Integrated marketing communications (IMC) is possibly “the richest and most accessible service-learning experience” in the marketing curriculum (Petkus, 2000, p. 68). Yet, despite this recognition, scholars and practitioners continue to lament the pronounced theory-practice gap between how IMC is taught and the practice of it in industry (Schultz and Patti, 2009; Kerr and Kelly, 2017). This research embeds IMC practice within a classroom setting and subsequently explores student marketers' perceptions of their skill development through experiential client-based learning.

An in-depth qualitative study demonstrates the value of integrating experiential learning within an IMC course, captured through students' reflective practice.

Evidence suggests that experiential, client-based projects are suitable for fostering key practice-based skills in the classroom through students “experiencing” IMC at work. However, this is not always easy. In fact, building key skills such as leadership, motivation, communications, organisation and teamwork presents various challenges for students, whilst students appear unaware of other pertinent skills (e.g. persuasion, critical thinking) gained through exposure to “real-world” IMC tasks.

Instructors adopting experiential learning in the marketing classroom have an opportunity to actively design tasks to embed key workplace skills to bridge the theory-practice gap. Client-based projects offer fertile ground for students to experience marketing in action whilst ultimately bolstering their confidence in their workplace skills.

This research contributes to the marketing education literature and acknowledges the importance of embedding key workplace skills into the contemporary marketing curriculum. An overview of challenges and solutions for instructors seeking to adopt experiential learning via client-based projects in the IMC classroom is presented within this research.

ChatGPT is a versatile technology with practical use cases spanning many professional disciplines including marketing. Being a recent innovation, however, there is a lack of academic insight into its tangible applications in the marketing realm. To address this gap, the current study explores ChatGPT’s application in marketing by mining social media data. Additionally, the study employs the stages-of- growth model to assess the current state of ChatGPT’s adoption in marketing organizations.

The study collected tweets related to ChatGPT and marketing using a web-scraping technique (N = 23,757). A topic model was trained on the tweet corpus using latent Dirichlet allocation to delineate ChatGPT’s major areas of applications in marketing.

The topic model produced seven latent topics that encapsulated ChatGPT’s major areas of applications in marketing including content marketing, digital marketing, search engine optimization, customer strategy, B2B marketing and prompt engineering. Further analyses reveal the popularity of and interest in these topics among marketing practitioners.

The findings contribute to the literature by offering empirical evidence of ChatGPT’s applications in marketing. They demonstrate the core use cases of ChatGPT in marketing. Further, the study applies the stages-of-growth model to situate ChatGPT’s current state of adoption in marketing organizations and anticipate its future trajectory.

Following the recent rise in generative artificial intelligence (GenAI) tools, fundamental questions about their wider impacts have started to reverberate around various disciplines. This study aims to track the unfolding landscape of general issues surrounding GenAI tools and to elucidate the specific opportunities and limitations of these tools as part of the technology-assisted enhancement of mechanical engineering education and professional practices.

As part of the investigation, the authors conduct and present a brief scientometric analysis of recently published studies to unravel the emerging trend on the subject matter. Furthermore, experimentation was done with selected GenAI tools (Bard, ChatGPT, DALL.E and 3DGPT) for mechanical engineering-related tasks.

The study identified several pedagogical and professional opportunities and guidelines for deploying GenAI tools in mechanical engineering. Besides, the study highlights some pitfalls of GenAI tools for analytical reasoning tasks (e.g., subtle errors in computation involving unit conversions) and sketching/image generation tasks (e.g., poor demonstration of symmetry).

To the best of the authors’ knowledge, this study presents the first thorough assessment of the potential of GenAI from the lens of the mechanical engineering field. Combining scientometric analysis, experimentation and pedagogical insights, the study provides a unique focus on the implications of GenAI tools for material selection/discovery in product design, manufacturing troubleshooting, technical documentation and product positioning, among others.

The purpose of this study is to investigate artificial intelligence (AI) as enabler of future library services, with consideration to how prepared are librarians in African university libraries.

This study applied the interpretive content/document analysis of literature harvested from different databases of Scopus and Web of Science. AI could be used to perform daily routines in circulation, serial, reference and selective dissemination of information among others. It could also be applied to the provision of innovative services of recognition of library activities such as answering research quarries, cataloguing and classification of library materials and management of library system software of different databases within the library systems.

It could be deduced from the study that AI would continue to serve as a panacea to future library services irrespective of its geographical context. Due to the evolving nature of knowledge growth, AI having its roots in the field of engineering has been found useful to support future library services. The support accrued from library service delivery in the library profession has made librarians continue to interact with other intelligent machines that can demonstrate human behaviour even though they are not real human beings. The behaviour of machines and AI where human beings play a significant role has brought many renovations in the management of complex tasks of processing, communication, knowledge representation, decision making and suggestions, on potentials of diverse work operations.

The understanding that the present paper portrays in the context of future library services is that there is no way the AI could function without a human interaction perspective when drawing an analogy from computer science, information science and information systems fields of study.

The interest of users across their background would be strengthen if AI advances transformed the handling complex tasks of processing, communication, knowledge representation, decision-making and giving suggestions, among other things. The possibilities of diverse work operations from empirical evidence of studies consulted in recent times gave the authors the impetus to consider AI as the enabler of future library services.

The increasing demands from library patrons have prompted librarians to adapt their methods of delivering services. These emerging technologies have also brought about shifts in approaches to teaching and learning. Consequently, the recent surge in digital technology-driven service innovations has ushered in a fresh paradigm for education and research. In response to these changes, librarians are actively seeking novel and innovative technologies to enhance user experiences within their libraries. They serve as catalysts for introducing modern and advanced technologies, consistently adapting to contemporary tools that enhance their offerings.