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The referendum debate in Ireland on whether voting in favour of the Lisbon Treaty has filled the pages of newspapers and the online media. Several anti-EU campaigns have emerged and politicians have shown their own attitudes towards the ratification process. Being our first contact with reality newspapers enable potential readers to better understand their lives and socio-political events (Van Dijk, 1991; Richardson, 2007). It has been argued that newspapers construe public identities for individuals and social groups through specific textual strategies and contribute to our understanding of belonging to a community (Fairclough, 1995a). Some scholars have proved that, in reporting on European matters, British newspapers are mainly Eurosceptic and tend to depict EU leaders in a negative light (Musolff, 2004; Nasti, 2012). It has also been demonstrated that when reporting on European integration newspapers tend to define what it means to be a European citizen by construing their own images of Europe. By doing so, newspapers have the power to support or subvert the feeling of European belonging by showing desired or unwanted scenarios. In his analysis of newspaper discourse, Fowler (1991) points out how transitivity is of great interest in newspaper analysis as it is a potential tool to investigate the same event in different ways, thus providing different views on the social and political events reported.

Against this framework, the present chapter aims to analyse, by combining a quantitative and a qualitative approach, how newspapers construct professional, social and private identity of the European politicians involved in the Lisbon Treaty debate following the features introduced by Fairclough (1995b) and Halliday and Matthiessen (2004) transitivity model. This study also investigates what qualities and features are attributed to EU leaders and to what extent the stereotyped roles of previous studies are also revealed through the analysis of material, mental and verbal processes.

Talking about smart cities also entails talking about new ways of mobility. Various concepts compete for reimagining future mobility, most prominently connected cars, robo taxis, and other forms of shared mobility. New digital technologies, changing customer requirements, but also new competitors are dynamically affecting previous market logics. To stay future-proof in this new world of mobility, the automotive sector, which is an important nucleus for developing such mobility solutions, is currently undergoing fundamental digital transformation processes. Established car manufacturers have to find their path to choose out of the many possibilities on the rise. Against this backdrop, they face the major challenge to find an answer to the question: Who are we and who do we want to be in the future? Therefore, we argue that organizations’ digital transformation is highly entangled with questions on organizational identity and discuss digital transformation as a potential identity threat for established organizations.

We begin this chapter by introducing the concept of organizational identity. Afterward, we will continue with applying it to the practical context of car manufacturers: After depicting the major trends of digitalization in the mobility and automotive sector, we will focus on the digital transformation processes of established automotive companies and discuss their impact on organizational identity. Empirical illustrations of the Volkswagen case depict our theoretical considerations.

We provide theoretical ideas for better understanding the impact of digital transformation on organizational identity, as well as suggestions for practitioners concerned with organizations’ digital transformation processes.

Based on a study of 523 medical sales representatives, the present study investigates the relationships among employees' perception about organizational image, organizational support, and the way they perform their emotional labor during customer interaction. As predicted, the study found support for a positive relationship of both perceived organizational support and perceived external prestige with the way in which employees perform emotional labor. The study further found the importance of perceived external prestige of the organization in influencing the relationship between perceived organizational support and emotional labor. Implications of the study to practitioners and researchers were discussed.

International students make valuable educational and economic contributions in higher education institutions (HEIs) all across the world. They contribute to the diversity and add different perspective in classrooms. Attracting international students is one of the objectives of HEIs. International students being present all over the world access information about the university online. Hence, all the relevant information must be available on the HEI website. Institutions are also present on social media platforms for interaction purposes. The owned media, including website, social media, discussion forums, etc. of institutions must be regularly monitored and analysed. Equally important is to analyse what students are discussing online about institutions, that is, what are their sentiments. This chapter is an attempt to develop a guide for HEI to draw the interest of international students for an institution through web analytics and social listening. Web analytics will help in understanding the behaviour of the visitor to the HEI website. Key performance indicators that will help in achieve the objective of attracting international students will be identified. On the other hand, analysing social listening on different platforms will help in understanding international students’ perspectives towards a specific institution.

Although the organizational identity (OI) construct (Albert & Whetten, 1985) is now in its fourth decade, research in the field has been somewhat uneven, particularly with respect to an essentialist view and hypothetico-deductive type of studies. Believing that this stems in large part from insufficient construct clarity (Suddaby, 2010), this theory-development initiative presents an expanded conceptual framework. The authors exploit several key elements of individual identity and make the case for using these as the basis for conceptualizing an organizational-level equivalent. Starting with the premise that an individual’s identity is the product of comparisons, two dimensions are identified: the type of comparison (similarity, difference), referred to as the “identity conundrum,” and the object of comparison (self–other, self–self), referred to as the “identity perspective.” The authors then propose a four-cell distinctive conceptual domain for OI and explore its implications for scholarship.

In the context of the conflicting results of earlier studies, this chapter proposes a model of pre-merger identification and commitment to merger (in a pre-merger setting) by taking into account the multi-dimensional nature of commitment. First it argues that commitment to merger, rather than commitment to organization, drives behaviour in a merger. Then pre-merger identification is hypothesized to be positively related to normative and continuance commitment and either negatively or not significantly related to affective commitment.

This chapter examines the topic of internal branding from an organizational/behavioral science perspective, theoretically and empirically investigating how organizational members actually enact corporate brands. A mixed-method research procedure serves to surface conscious (i.e., deliberate) and unconscious (i.e., tacit) internal brand meaning enactments in an internationally operating Austrian corporate business-to-business (B2B) brand. The results are an evidence of the potential complexity of real-life internal branding processes that limit the possibility of achieving a cohesive intended internal implementation of corporate brands. The chapter concludes with the managerial implication that purposeful managerial interventions necessitate an understanding of the social system that is the target of the internal branding initiative