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Article
Publication date: 17 September 2024

Kate Hogarth, Sumit Lodhia, Amanpreet Kaur and Gerard Stone

This paper aims to explore the extent, nature and communication potential of companies’ use of three popular social media platforms (Facebook, X and LinkedIn) to report on…

Abstract

Purpose

This paper aims to explore the extent, nature and communication potential of companies’ use of three popular social media platforms (Facebook, X and LinkedIn) to report on sustainability.

Design/methodology/approach

Qualitative methodology through the use of the netnography approach was adopted to evaluate the use of social media for sustainability communication by the Top 50 ASX companies. Content analysis of all company posts determined those with social and environmental content. A thematic analysis was performed using the global reporting initiative (GRI) framework to examine the nature of the reporting. The media richness framework was used to measure the communication potential of the social media platforms for sustainability communication.

Findings

The results indicated that the extent of sustainability posts on social media represented less than 20% of total social media posts. The nature of posts by the Top 50 ASX companies was higher on social issues than on environmental issues, which is contradictory to many previous studies. The study also found that while the social media platforms afforded high levels of media richness, most companies failed to exploit the platforms’ full potential to disseminate sustainability information.

Research limitations/implications

This work provides both empirical and theoretical contributions to the ongoing debate concerning the use of social media for sustainability communication. The paper extends Lodhia et al.’s (2020) study of social media use for legitimation purposes and adapts Lodhia’s (2004) media richness framework to social media for sustainability reporting. It adds empirical insights into social media’s communication potential and value for communicating sustainability information.

Practical implications

The extent and nature to which organisations use social media to disclose their sustainability performance has significant practical implications for a variety of stakeholders. The results reveal to these stakeholders and the companies themselves the level of utilisation of social media along with the potential that can be harnessed. These results can potentially improve the quantity, timeliness and usability of sustainability reporting using social media platforms.

Social implications

The study provides valuable evidence to increase understanding of the sustainability social media communication landscape, which organisations can potentially leverage to communicate their messages. Additionally, sustainability awareness is increased across various demographics by disseminating sustainability information to the wider public. This study will assist policy-setters in developing guidance for using social media for sustainability reporting.

Originality/value

This study extends existing literature, particularly the Lodhia et al. (2020) study, which has primarily focused on examining sustainability content in the media with limited exploration of the communication potential of social media platforms to communicate sustainability content.

Details

Meditari Accountancy Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2049-372X

Keywords

Article
Publication date: 12 August 2024

Subhan Afifi, Aris Yaman, I Gede Mahatma Yuda Bakti and Sik Sumaedi

This study aims to conduct a bibliometric assessment of existing literature in the fields of health communication and social media in the Asian context.

Abstract

Purpose

This study aims to conduct a bibliometric assessment of existing literature in the fields of health communication and social media in the Asian context.

Design/methodology/approach

Using 265 Scopus-indexed papers, a comprehensive bibliometric study was performed, incorporating both performance and science mapping analyses.

Findings

The results reveal an increasing trend in the publication of this topic. This study also identified the top author, country, articles and author collaboration clusters. Four primary themes emerged from the publications: “Papillomavirus” and “the COVID-19 pandemic” were categorized as niche themes; “gender and cohort” was identified as a basic theme; and “behavioral intention” was classified as an emerging or declining theme. These can serve as the foundations for future research directions.

Research limitations/implications

This research used only the Scopus database as its data source. However, future bibliometric research could investigate other databases.

Practical implications

This paper has practical implications for researchers, health communication managers, government and policymakers. It provides valuable information that can guide researchers in conducting new studies, fostering collaborations and conducting further bibliometric analyses. Health communication managers can use this paper to design and manage social media-based health communication programs. The government could leverage these findings to support evidence-based policy implementation in the field of health communication.

Originality/value

This study, to the best of the authors’ knowledge, marks the first bibliometric analysis focused on the literature in the field of health communication and social media in the Asian context.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Book part
Publication date: 26 January 2022

Paula R. Buchanan and Chayne Sparagowski

Emerging technologies have the potential to significantly change the way people work and function, with tremendous impacts on people and the societies in which they live. For…

Abstract

Emerging technologies have the potential to significantly change the way people work and function, with tremendous impacts on people and the societies in which they live. For emergency management practice, efficient and effective use of emerging technologies can save both lives and property, while also improving the way emergency managers communicate with the populations they serve. However, the use of emerging technologies can also have negative and unforeseen consequences. Thus, it is essential to have a comprehensive understanding of how emerging technologies function as a communications and information-sharing tool to improve the practice of emergency management.

Furthermore, as with the emergence of any new technology, social justice issues must be considered. For example, is an emerging technology affordable enough for all to use, or does the technology add to the so-called “digital divide,” increasing the gap between the haves and have-nots? Or does the emerging technology serve as an equalizer, providing access and availability for all socio-economic status groups? This chapter serves as an introduction to these issues and how they impact emergency management practice in a discussion of how the communication process functions, how emerging technologies impact communication strategies in emergency management, and the importance of including a social justice framework in emergency management operations and plans to understand how these emerging technology tools can be used to keep people and property safe from disasters.

Details

Justice, Equity, and Emergency Management
Type: Book
ISBN: 978-1-83982-332-9

Keywords

Book part
Publication date: 11 October 2017

Holger Sievert, Carolin Lessmann and Jonas Henneboehl

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has…

Abstract

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the British, German and French national governments. The goal of this chapter is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this chapter will be on the interactive discourse between society/citizens and governments.

Details

How Strategic Communication Shapes Value and Innovation in Society
Type: Book
ISBN: 978-1-78714-716-4

Keywords

Abstract

Details

Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

Book part
Publication date: 22 October 2020

Anastasia Deligiaouri

The introduction of new communicative ethics in political communication has imposed new procedures and values in politics. The close interrelation of media and politics has many…

Abstract

The introduction of new communicative ethics in political communication has imposed new procedures and values in politics. The close interrelation of media and politics has many facets and effects on the way politics is exercised and on how it is perceived by the citizens. This chapter investigates how new methods of political communication have been introduced and internalised in Greek politics. By taking into account critical political events and in particular elections and relevant studies, the ‘Greek media democracy’ is divided into six periods covering a time span from 1981 to the present. The division and analysis underline the milestones and transition paths in Greek politics towards new communicative and political ethics. The rationale of our research is commensurate with many comparative studies which emphasise the importance of the context in the adaptation of the ‘Americanized’ political communication model. This chapter reflects how the specific sociopolitical context of the country has interfered, defined and shaped the adaptation of ‘imported’ methods in political communication and how these methods have resulted in significant changes and shifts in Greek media democracy and Greek politics in general.

Details

The Emerald Handbook of Digital Media in Greece
Type: Book
ISBN: 978-1-83982-401-2

Keywords

Abstract

Details

Social Media in Earthquake-Related Communication
Type: Book
ISBN: 978-1-78714-792-8

Article
Publication date: 24 July 2019

Payal Mehra and Catherine Nickerson

The purpose of this paper is to investigate the communication preferenc;s reported by different generations in the Indian workplace, as well as investigating the relationship…

1343

Abstract

Purpose

The purpose of this paper is to investigate the communication preferenc;s reported by different generations in the Indian workplace, as well as investigating the relationship between communication preferences, communication climate and employee satisfaction with the organizational communication. The authors therefore examined managers’ preferences for different communication media across two different generations, as well as their perceptions of the communication climate and their overall satisfaction with their organizations’ communication.

Design/methodology/approach

The authors tested an interaction model comprising ease of use of communication medium, communication climate and communication satisfaction, on 822 Indian managers belonging to two different generations. In doing so, they used a survey to investigate managers’ preferences for different media, their perceptions of the communication climate within their organizations and their overall satisfaction with the communication that takes place. The authors drew on studies on media richness theory, on communication climate and on inter-generational differences.

Findings

The findings show that while communication satisfaction in general was low across both generations, Generation Y employees recorded the lowest levels of satisfaction. In addition, a manager’s generational category does not moderate the relationship between media use and communication satisfaction, but it does moderate the relationship between communication climate and communication satisfaction. In terms of the ease of use associated with different types of media, the differences between the generations were largely stereotyped, although moderate media (VC, chat, voicemail) were preferred over rich media (face-to-face meetings) or lean media (fax, memos and emails), by all managers.

Practical implications

Senior management in India must shed their bureaucratic mind-set to promote openness in the communication choices that are considered acceptable, leading to more effective decision-making and problem solving. Mobile phones, chats, wikis, podcasts, video-conferencing and email should be officially embedded into the organizational communication culture to facilitate state-of-the-art knowledge management practices. More multi-generational teams and mentorship programmes need to be implemented to make a wider variety of media acceptable to all managers, which will in turn improve communication satisfaction.

Originality/value

This study is original in that it unpacks the influence of media use and communication satisfaction across Gen X and Gen Y, who will be moving into more senior positions in India in the next decade. In doing so, it provides a snapshot of organizational communication in an important emerging economy and provides recommendations as to how organizational communication may be made more effective in the future. Organizations in India and elsewhere can improve their organizational communication by enhancing transparency and by making a wider variety of media accessible, and therefore acceptable, to different generations of managers.

Details

International Journal of Organizational Analysis, vol. 27 no. 5
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 4 June 2021

Jiapei Li, Liming Sun, Xin Feng, Peiyi He and Yue Zhang

This paper takes the current COVID-19 pandemic raging around the world as a realistic background and uses the informal scientific communication mode in social media as the…

Abstract

Purpose

This paper takes the current COVID-19 pandemic raging around the world as a realistic background and uses the informal scientific communication mode in social media as the theoretical basis. It aims to explore the characteristics and rules of scientific communication in social media under emergency events, grasp the potential and risks of scientific communication in social media in special times and provide a perspective of academic communication for the scientific response.

Design/methodology/approach

The authors select the enumeration data of the early COVID-19 theme papers spread on social media networks as the research object, apply descriptive statistical analysis to the basic statistical distribution of variables and use factor analysis and visualization methods to explore the law and characteristics of the spread of scientific papers on social media platforms.

Findings

It was found that users of the COVID-19 paper are mainly in North America, Europe and South America, followed by those in East Asia, Southeast Asia and Oceania. The users are mainly public figures, doctors and other practitioners, science communicators and scientists. The process of social media communication reflects three ways of knowledge construction, social interaction and academic communication, and there are three ways of communication law and changing trend of cross transition and integration.

Originality/value

This study observes the function and role of science communication in social media in a special period from a unique perspective of academic communication, so as to promote academic means to fight against the epidemic.

Details

Library Hi Tech, vol. 39 no. 3
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 9 April 2018

Sumit Lodhia

This paper aims to consider the vital role that the medium for communication plays in the sustainability reporting process and provides an agenda for advancing research in this…

1354

Abstract

Purpose

This paper aims to consider the vital role that the medium for communication plays in the sustainability reporting process and provides an agenda for advancing research in this area.

Design/methodology/approach

This is a theoretical paper that draws upon previous literature to highlight that the newer communication media extends the capabilities of traditional media and provides insights into future research directions.

Research limitations/implications

This paper highlights that communication medium has a critical role in sustainability reporting and changes the dynamics of such reporting, leading to a change in the research approaches to study this phenomenon.

Practical implications

The paper has implications for practitioners in relation to the use of various communication media for sustainability reporting.

Social implications

The paper highlights that modern information and communication technologies transform reporting into communication, thereby providing potential for enhancing the engagement of stakeholders with a corporation.

Originality/value

This paper suggests that the role of the communication medium is integral to the communication of sustainability issues to stakeholders and that future research needs to justify the choice of the medium used for sustainability reporting studies.

Details

Meditari Accountancy Research, vol. 26 no. 1
Type: Research Article
ISSN: 2049-372X

Keywords

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