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Book part
Publication date: 11 October 2017

Holger Sievert, Carolin Lessmann and Jonas Henneboehl

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental…

Abstract

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the British, German and French national governments. The goal of this chapter is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this chapter will be on the interactive discourse between society/citizens and governments.

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How Strategic Communication Shapes Value and Innovation in Society
Type: Book
ISBN: 978-1-78714-716-4

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Book part
Publication date: 22 October 2020

Anastasia Deligiaouri

The introduction of new communicative ethics in political communication has imposed new procedures and values in politics. The close interrelation of media and politics…

Abstract

The introduction of new communicative ethics in political communication has imposed new procedures and values in politics. The close interrelation of media and politics has many facets and effects on the way politics is exercised and on how it is perceived by the citizens. This chapter investigates how new methods of political communication have been introduced and internalised in Greek politics. By taking into account critical political events and in particular elections and relevant studies, the ‘Greek media democracy’ is divided into six periods covering a time span from 1981 to the present. The division and analysis underline the milestones and transition paths in Greek politics towards new communicative and political ethics. The rationale of our research is commensurate with many comparative studies which emphasise the importance of the context in the adaptation of the ‘Americanized’ political communication model. This chapter reflects how the specific sociopolitical context of the country has interfered, defined and shaped the adaptation of ‘imported’ methods in political communication and how these methods have resulted in significant changes and shifts in Greek media democracy and Greek politics in general.

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The Emerald Handbook of Digital Media in Greece
Type: Book
ISBN: 978-1-83982-401-2

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Social Media in Earthquake-Related Communication
Type: Book
ISBN: 978-1-78714-792-8

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Article
Publication date: 4 November 2019

Payal Mehra and Catherine Nickerson

The purpose of this paper is to investigate the communication preferenc;s reported by different generations in the Indian workplace, as well as investigating the…

Abstract

Purpose

The purpose of this paper is to investigate the communication preferenc;s reported by different generations in the Indian workplace, as well as investigating the relationship between communication preferences, communication climate and employee satisfaction with the organizational communication. The authors therefore examined managers’ preferences for different communication media across two different generations, as well as their perceptions of the communication climate and their overall satisfaction with their organizations’ communication.

Design/methodology/approach

The authors tested an interaction model comprising ease of use of communication medium, communication climate and communication satisfaction, on 822 Indian managers belonging to two different generations. In doing so, they used a survey to investigate managers’ preferences for different media, their perceptions of the communication climate within their organizations and their overall satisfaction with the communication that takes place. The authors drew on studies on media richness theory, on communication climate and on inter-generational differences.

Findings

The findings show that while communication satisfaction in general was low across both generations, Generation Y employees recorded the lowest levels of satisfaction. In addition, a manager’s generational category does not moderate the relationship between media use and communication satisfaction, but it does moderate the relationship between communication climate and communication satisfaction. In terms of the ease of use associated with different types of media, the differences between the generations were largely stereotyped, although moderate media (VC, chat, voicemail) were preferred over rich media (face-to-face meetings) or lean media (fax, memos and emails), by all managers.

Practical implications

Senior management in India must shed their bureaucratic mind-set to promote openness in the communication choices that are considered acceptable, leading to more effective decision-making and problem solving. Mobile phones, chats, wikis, podcasts, video-conferencing and email should be officially embedded into the organizational communication culture to facilitate state-of-the-art knowledge management practices. More multi-generational teams and mentorship programmes need to be implemented to make a wider variety of media acceptable to all managers, which will in turn improve communication satisfaction.

Originality/value

This study is original in that it unpacks the influence of media use and communication satisfaction across Gen X and Gen Y, who will be moving into more senior positions in India in the next decade. In doing so, it provides a snapshot of organizational communication in an important emerging economy and provides recommendations as to how organizational communication may be made more effective in the future. Organizations in India and elsewhere can improve their organizational communication by enhancing transparency and by making a wider variety of media accessible, and therefore acceptable, to different generations of managers.

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International Journal of Organizational Analysis, vol. 27 no. 5
Type: Research Article
ISSN: 1934-8835

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Article
Publication date: 9 April 2018

Sumit Lodhia

This paper aims to consider the vital role that the medium for communication plays in the sustainability reporting process and provides an agenda for advancing research in…

Abstract

Purpose

This paper aims to consider the vital role that the medium for communication plays in the sustainability reporting process and provides an agenda for advancing research in this area.

Design/methodology/approach

This is a theoretical paper that draws upon previous literature to highlight that the newer communication media extends the capabilities of traditional media and provides insights into future research directions.

Research limitations/implications

This paper highlights that communication medium has a critical role in sustainability reporting and changes the dynamics of such reporting, leading to a change in the research approaches to study this phenomenon.

Practical implications

The paper has implications for practitioners in relation to the use of various communication media for sustainability reporting.

Social implications

The paper highlights that modern information and communication technologies transform reporting into communication, thereby providing potential for enhancing the engagement of stakeholders with a corporation.

Originality/value

This paper suggests that the role of the communication medium is integral to the communication of sustainability issues to stakeholders and that future research needs to justify the choice of the medium used for sustainability reporting studies.

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Meditari Accountancy Research, vol. 26 no. 1
Type: Research Article
ISSN: 2049-372X

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Article
Publication date: 1 February 1989

Ronald E. Rice, Douglas Hughes and Gail Love

Analyses the adoption and use of an electronic messaging system(EMS) by members of a large R&D organisation. Develops and testshypotheses about relationships among job…

Abstract

Analyses the adoption and use of an electronic messaging system (EMS) by members of a large R&D organisation. Develops and tests hypotheses about relationships among job categories, perceived social presence of an EMS, use of the system, and outcomes – such as effectiveness, communication flow and the use of extant media. Discusses lessons learned. Offers further areas of potential research.

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Office Technology and People, vol. 5 no. 2
Type: Research Article
ISSN: 0167-5710

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Article
Publication date: 1 April 2005

Kristina Heinonen and Tore Strandvik

The paper explores consumers' responsiveness to marketing communication about various services and products in three different media. Communication value is seen as an…

Abstract

Purpose

The paper explores consumers' responsiveness to marketing communication about various services and products in three different media. Communication value is seen as an element of service value and is measured as consumer responsiveness to marketing communication.

Design/methodology/approach

The empirical data is based on interviews with consumers concerning their perceptions of the relevance and acceptance of marketing communication of 15 different services/products in three media, traditional direct mail, e‐mail and SMS. The consumers have responded to scenarios of marketing communication.

Findings

Findings showed differences in consumer responsiveness to different services and physical products. The overall responsiveness was relatively low for the offerings in all media. A division into responsiveness groups demonstrates that there are also consumers that are positive to communication. The share of positive consumers varies considerably over offerings.

Research limitations/implications

The present study did not account for some important aspects in marketing communication. Firstly, the communication was not considered as part of a firm's integrated marketing communication. The creative element was omitted even if it in practice is important in planned marketing communication. Moreover, the respondents have evaluated scenarios based on their general attitudes toward the communication. The consumer's relationship to the company/brand/offering was excluded. However, despite these limitations it shows that it is necessary to consider that products and services may have different responsiveness patterns.

Practical implications

The emergence of digital media has increased the number of ways to interact with consumers. The variation in the responsiveness to products and services for different media indicates that it is important to have an understanding of how the media adds and subtracts value. The analysis points to the need for companies to measure the responsiveness of consumers in order to understand and enhance consumer perceived value of the communication as a part of the service.

Originality/value

The paper contributes to service marketing research by introducing the communication value and responsiveness conceptualisations that have an interest both for academic research and practitioners. This includes a new perspective on the role of communication on one hand and on the empirical findings of differences in digital interactive media on the other hand.

Details

International Journal of Service Industry Management, vol. 16 no. 2
Type: Research Article
ISSN: 0956-4233

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Article
Publication date: 8 May 2018

Helle Kryger Aggerholm and Sophie Esmann Andersen

Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy…

Abstract

Purpose

Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication management.

Design/methodology/approach

The study draws on a reflexive dialogical research approach, which means that it is methodologically designed as a critical dialogue between on the one hand an empirical case and on the other hand theories on social media and strategic communication.

Findings

The study points toward a fundamental new approach to recruitment communication. The application of a Web 3.0 strategy entails what we term an open source recruitment strategy and a redirection of employee focus from work life to private life. These insights point toward ontologically challenging the basic assumptions of employees, work life and the employing organization.

Research limitations/implications

The paper presents a single-case study, which prepares the ground for larger, longitudinal studies. Such studies may apply a more long-term focus on the implications of applying Web 3.0 recruitment strategies and how they may be integrated into – or how they challenge – overall corporate communication strategies.

Practical implications

A turn toward Web 3.0 in recruitment communication affects the degree of interactional complexity and the level of managerial control. Furthermore, the authors argue that the utilization of a Web 3.0 strategy in recruitment communication put forth precarious dilemmas and challenges of controllability, controversy, ownership and power relations, demanding organizations to cautiously entering the social media 3.0 employment market.

Originality/value

This study indicates how the value and potentials of social media as facilitating participatory processes and community conversations can be strategically used in and fundamentally alter recruitment communication, and hence offers new insights into a paradigmatically new way of understanding what strategic social media recruitment is, can and do.

Details

Journal of Communication Management, vol. 22 no. 2
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 26 July 2013

Anne Linke and Ansgar Zerfass

When comparing the annotated relevance and the actual application of social media, enormous discrepancies show. This paper aims to introduce the concept of “Social Media

Abstract

Purpose

When comparing the annotated relevance and the actual application of social media, enormous discrepancies show. This paper aims to introduce the concept of “Social Media Governance” as a means to accelerate the establishment of social media in communication practices and seeks to analyse its status quo in German organizations.

Design/methodology/approach

The data presented here stem from a quantitative online survey among communication professionals that was carried out in Germany.

Findings

The results indicate that although many organizations claim to have strategies for social media communications, nine out of ten had no explicit regulatory frameworks. Strategic pillars, such as managerial commitment and a participative corporate culture, were reported by one third of the organizations. This is crucial, because correlation analyses have revealed that the presence of such structures has a positive effect on skill levels, strategies and the level of activity.

Research limitations/implications

In terms of theory, the concept of governance may be used in order to analyze the dynamics of introducing new modes of online communication.

Practical implications

According to structuration theory, the actions of individual agents will only succeed if everyone involved can resort to structures in the sense of a common stock of (informal) rules and resources. This research indicates that public relations (PR) practices should focus on developing basic structures for social media communications and should not be limited to communications activities.

Originality/value

While previous studies have focused on single aspects of social media governance, e.g. guidelines, very little research has been done on the overall concept. Also, the interconnection of strategic and structural aspects of social media communication has been neglected as a research topic so far.

Details

Journal of Communication Management, vol. 17 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 3 August 2012

Manfred Bruhn, Verena Schoenmueller and Daniela B. Schäfer

The purpose of this paper is to investigate the relative impact of brand communication on brand equity through social media as compared to traditional media. In a…

Abstract

Purpose

The purpose of this paper is to investigate the relative impact of brand communication on brand equity through social media as compared to traditional media. In a juxtaposition of different industries it aims at: investigating whether both communication instruments have an impact on consumer‐based brand equity; comparing the effect sizes of these two communication instruments; and separating the effects of firm‐created and user‐generated social media communication.

Design/methodology/approach

A total of 393 data sets from three different industries, namely tourism, telecommunications, and pharmaceuticals, were generated using a standardized online‐survey. Structural equation modeling was used in the analysis of the data obtained to investigate the interplay of social media and traditional media in general, as well as in an examination of industry‐specific differences.

Findings

The results of the empirical study show that both traditional communications and social media communications have a significant impact on brand equity. While traditional media has a stronger impact on brand awareness, social media communications strongly influence brand image. Firm‐created social media communication is shown to have an important impact on functional brand image, while user‐generated social media communication exerts a major influence on hedonic brand image. Furthermore, the present study highlights significant differences between the industries under investigation.

Originality/value

The research described in this paper is pioneering in that it juxtaposes the impacts of social media and traditional media on brand equity – a topic of increasing interest to firms in the era of Facebook and Twitter but so far largely uninvestigated. Moreover, the differentiation between firm‐created and user‐generated social media communication, which is gaining increasingly in importance, as companies see their brand marketing power devolve to the consumer through social media platforms, offers valuable insights to marketing practitioners and academics.

Details

Management Research Review, vol. 35 no. 9
Type: Research Article
ISSN: 2040-8269

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