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1 – 3 of 3Yuhei Inoue, Cody T Havard and Richard L Irwin
The purpose of this paper is to investigate the roles of employees’ involvement with the sponsored sport and cause in determining their beliefs about cause-related sport…
Abstract
Purpose
The purpose of this paper is to investigate the roles of employees’ involvement with the sponsored sport and cause in determining their beliefs about cause-related sport sponsorship.
Design/methodology/approach
Respondents completed a survey that included the measures of sport involvement, cause involvement, and sponsorship beliefs adapted from previous studies. The final sample included 131 attendees who identified themselves as employees of sponsors of a cause-related sport event in a web-based post-event survey. A multiple regression analysis was performed to test hypotheses.
Findings
Despite the prevailing logic that companies can enhance the perception of goodwill by sponsoring sport that is important to their employees, employees’ sport involvement was found to have no effect on their sponsorship beliefs. In contrast, cause involvement alone explained a large amount of the variance in those beliefs.
Originality/value
The findings contribute to the literature by indicating that how employees evaluate cause-related sport sponsorship may be different from their evaluation process of traditional sport sponsorship without the cause affiliation. This research highlights the need to conduct further internal marketing research specific to cause-related sport sponsorship.
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Keywords
– The purpose of this paper is to explore disaster relief activities implemented by high-profile sport organisations and athletes.
Abstract
Purpose
The purpose of this paper is to explore disaster relief activities implemented by high-profile sport organisations and athletes.
Design/methodology/approach
In total, 70 newspaper and magazine articles reporting the disaster relief efforts of sport organisations and athletes in various regions were identified and analysed through a content analysis.
Findings
The authors find 11 forms of activities that sport organisations and athletes have implemented to provide social support in post-disaster situations. These forms are classified based on type of post-disaster social support: eight forms are categorised as tangible support, while the other three are categorised as emotional support.
Research limitations/implications
The findings are based on the analysis of the news media that predominantly reported North American cases, and the current list of disaster relief activities may exclude some activities ignored by these specific data sources. Using the forms of disaster relief activities identified in this study as an initial framework, future studies should engage in the focused analysis of disaster response among sport organisations and athletes.
Practical implications
The comprehensive list of the disaster relief activities identified by this study should aid the decision-making of sport organisations and athletes in facing disasters and enable them to better prepare for their disaster response.
Originality/value
This study reveals the extensiveness and uniqueness of disaster relief activities currently implemented by sport organisations and athletes.
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Bridget Harris and Delanie Woodlock
Technology increasingly features in intimate relationships and is used by domestic violence perpetrators to enact harm. In this chapter, we propose a theoretical and practical…
Abstract
Technology increasingly features in intimate relationships and is used by domestic violence perpetrators to enact harm. In this chapter, we propose a theoretical and practical framework for technology-facilitated harms in heterosexual relationships which we characterize as digital coercive control. Here, we include behaviors which can be classified as abuse and stalking and also individualized tactics which are less easy to categorize, but evoke fear and restrict the freedoms of a particular woman. Drawing on their knowledge of a victim/survivor's experiences and, in the context of patterns and dynamics of abuse, digital coercive control strategies are personalized by perpetrators and extend and exacerbate “real-world” violence.
Digital coercive control is unique because of its spacelessness and the ease, speed, and identity-shielding which technology affords. Victim/survivors describe how perpetrator use of technology creates a sense of omnipresence and omnipotence which can deter women from exiting violent relationships and weakens the (already tenuous) notion that abuse can be “escaped.” We contend that the ways that digital coercive control shifts temporal and geographic boundaries warrant attention. However, spatiality more broadly cannot be overlooked. The place and shape in which victim/survivors and perpetrators reside will shape both experiences of and response to violence. In this chapter, we explore these ideas, reporting on findings from a study on digital coercive control in regional, rural, and remote Australia. We adopt a feminist research methodology in regard to our ethos, research processes, analysis, and the outputs and outcomes of our project. Women's voices are foreground in this approach and the emphasis is on how research can be used to inform, guide, and develop responses to domestic violence.
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