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The purpose of this chapter is to explore the interaction between access-based consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and design theory, by associating ABC with product service systems (PSS) which are seen as desirable as they offer a promise of sustainability.

Within an action research approach consisting of the establishment of a pilot service provision, we conducted ethnographies including in-depth interviews and focus groups.

The adoption of access-based provisions is constrained by low compatibility with consumer culture. Consumers are concerned with the provision’s ability to satisfy their needs, what this mode of consumption says about them, and the extent to which it associates them with communities of practice.

The limitations are the typical ones of action research, which is linked to a unique, researcher-generated context where the researcher is also a participant, and therefore are difficult to generalize.

The large-scale implementation of PSS underpinning ABC is problematic as it challenges consumers’ needs for self-expression and affiliation; however, we found that consumers in this specific context are responsive to the environmental efficiency of PSS.

Our research explores the intersection between consumer research and design, and consumers’ response to sustainable business models which underpin ABC.

There has been remained a supporting linkage between the sustainable performance and the green supply chain through quality management practices. However, the main objective or aim of this research study is to understand the green supply chain and its role in lean manufacturing and analyze its impact on the performance of Thailand’s garment industry, whereas there is a need to analyze the mediating role of lean manufacturing practices (LMP) and green supply management on environmental performance of garment industry. In this case, the data were assembled through a survey questionnaire, in which questions regarding LMP were asked. The selected sample size for this research study was 411 employees that belonged to garment firms in Thailand, in which 56.4% were men and 43.6% were women. The researchers analyzed the data through different techniques and procedures such as confirmatory factors analysis, structural equation modeling (SEM), discriminant validity and other related techniques. The results of the research indicated that there is a significant impact of 4.0 technologies on environmental performance, whereas both of these, the green and the lean management practices also play a significant mediating role, because all the hypothesis are accepted. Moreover, it is recommended for future researchers to use other techniques to analyze data.