Search results

This paper aims to explore how traditional industries revert the trend of decline in sales through rebranding by analyzing the extended case study of the fountain pen industry.

This study analyzes the marketing in case study of the fountain pen industry through two coordinates – symbolizing status and branding nostalgia. The division of analyses in these categories is supplanted by data, such as linear regression to analyze changes in product characteristics.

This study finds that the rebranding of the fountain pen in multiple fitting images – status symbol, object of nostalgia and something scarce and unique – is successful in capturing consumer demand, shaping consumer perceptions and help the mature industry locate as well as enter a niche market.

To the best of the authors’ knowledge, this paper is the first one to explore the business development of traditional industry as a case study of fountain pens from the perspective of marketing and consumer behavior.

As the crucial support component of the propeller power system, the reliability of the operation of submersible pumps is influenced by the lubrication performance of water-lubricated thrust bearings. When the water-lubricated thrust bearings are under start-stop or heavy load conditions, the effect of surface morphology is crucial as the mixed lubrication regime is encountered. This paper aims to develop one mixed lubrication model for the water-lubricated thrust bearings to predict the effects of surface skewness, kurtosis and roughness orientation on the loading carrying capacity and tribological behavior.

This paper developed one improved mixed lubrication model specifically for the water-lubricated thrust bearing system. In this model, the hydrodynamic model was improved by using the height of the rough surface and its probability density function, combined with the average flow model. The asperity contact model was improved by using the equation for the Pearson system of frequency curves to characterize the non-Gaussian aspect of surface roughness distribution.

According to the results, negative skewness, large kurtosis and lateral surface pattern can improve the tribological performance of water-lubricated thrust bearings. Optimizing the surface morphology is a reasonable design method that can improve the performance of water-lubricated thrust bearings.

In this paper, one mixed lubrication model specifically for the water-lubricated thrust bearing with the effect of surface roughness into consideration was developed. Based on the developed model, the effect of surface morphology on tribological behavior can be evaluated.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-08-2023-0247/

This paper aims to study the startup performance of thrust bearing. The effects of acceleration scenarios, roughness, the area ratio of texture and texture depth on the transient startup performance of the thrust bearing were analyzed.

The lubrication model is solved by the Reynolds equation with the mass-conservation boundary condition. The Greenwood and Tripp contact model is used to predict asperity contact load. The finite volume method is used to discretize the governing equations.

By studying the bearing performance with different acceleration functions, it was found that the higher the acceleration at the beginning of the startup, the faster the thrust bearing operates under the hydrodynamic lubrication regime in the start stage. It appears that the friction and contact time of asperity increase with the increasing roughness. The optimal area ratio of texture is within 30%–50%. The depth of texture ranging from 1 to 2 is the best.

This paper proposes a transient mixed lubrication analysis model of the thrust bearing. This model can be used to analyze the variations of tribological performance and lubrication regime of the thrust bearing under different acceleration scenarios.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-09-2022-0268/