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This paper reports a study of 286 Nigerians and their perception of the Nigerian Telecommunications Limited (NITEL) customer service. The study became necessary as NITEL, which is a century‐old monopoly, began preparing for a telecommunications market that had suddenly been opened to competition by the Nigerian government. Study outcomes showed that Nigerians did not consider NITEL’s services to be “good”, citing several complaints such as poor customer service in general, frequent line breakdowns, high costs, and lengthy installation time. Furthermore, a majority indicated preference for an alternative service provider in a competitive environment. The paper provides pointers to how best for NITEL to strategize considering the above research report. The paper argues that NITEL has very few choices as it is likely to cease existence if it fails to address lingering customer service issues in the coming years within this new competitive environment.

This chapter examines changes in Nigerian family roles because of the gap that exists in communication between left-at-home footballers' wives and their absentee husbands who are working at significant distances from their families' permanent residence. Based on a study of 12 football (i.e., soccer) players in the Nigeria Professional Football League (NPFL) and contextualized within the field of sport labor, the study adds knowledge about the impact of footballer migration on left-behind families. The interview data produced five major themes: long-distance marital communication, effects of a paternalistic family culture, extended family issues, effects of father's absence on children, and effects of loneliness and loss of intimacy on wives. The results demonstrate changing roles among the married couples and extended families who were investigated in this study, perhaps indicating what is happening among similar families in Nigeria. It is notable that although the demands of professional football create this impact on families, there is considerable cultural resistance to role changes, because these changes grant the women new and possibly unexpected roles and increased domestic power. Their husbands, despite being away from home, appear to resist these changes and struggle to assert traditional power from afar. In many cases, the women expertly maneuver around this struggle and, in cases where disagreements emerge, they often use effective strategies to resolve problems and maintain a united family.