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Digital games have not only surged in popularity but also have sparked a renaissance, catapulting virtual adventures into the realm of cultural phenomena. It has spilled over as countless individuals find themselves drawn to the tangible pieces of the worlds they love, mulling over the procurement of game merchandise and memorabilia. These items are more than mere collectibles; they are emblems of unwavering enthusiasm for game culture. This study employs the consumer culture theory (CCT) to investigate game players’ propensity to purchase merchandise products.

In this study, social media and online forums were used to collect samples from Taiwan, obtaining 311 valid responses. Partial least squares (PLS) was employed to analyze the research model.

The findings underscore the significance of loyalty as a critical factor affecting individuals’ ethnocentrism and cosmopolitanism attitudes, which also significantly impact the likelihood of players purchasing game merchandise products.

Based on CCT, this study explores game players’ willingness to purchase game merchandise. In Asia, transforming digital game content into peripheral products is a marketing strategy. This study holds practical and academic implications, contributing to the advancement of research in this field.

University students’ lecture theatre concentration levels are significantly related to indoor environmental quality (IEQ). The purpose of this study is to investigate the relationship between indoor environmental quality (IEQ) and the self-reported concentration levels of university students during the winter at University College London (UCL), UK.

A questionnaire survey and physical measurements were used to assess the IEQ factors affecting students’ concentration levels.

The lecture theatre design factor was the most significant factor influencing students’ concentration levels, and the facility environment was more important than the thermal environment, indoor air quality, and acoustic environment in influencing students’ concentration levels in this winter investigation at UCL, UK. Additionally, students prefer a colder thermal environment. The concentration level of students was positively correlated with the indoor air quality and negatively correlated with the acoustic environment.

Based on model application, this research could provide lecture theatre IEQ design. This research additionally provides an acceptable indoor thermal environment temperature range based on a large sample, which can be used to calibrate a student performance benchmark.

As this study evaluates the IEQ factors that influence the concentration levels of university students, interior designers and engineers should consider the rational layout of these factors. Therefore, this study may provide a reference for the interior environmental design of lecture theatres in educational buildings.

This paper aims to investigate the difference between the impacts of indicators of trade barriers (TBs) on bankrupt enterprises (BEs), new enterprises (NEs) and other enterprises (OEs).

The paper has used a multiple-step approach. At the first stage, the initial data has been collected from interviews with 164 top managers of SMEs in West Azerbaijan in Iran during two periods of 2013–2015 and 2017–2019. At the second step, multiple correspondence analysis has been used to summarize the relationships between variables and construct indices for different groups of TBs. Finally, the generalized structural equation model method was used to examine the impact of export barriers.

The results showed that the political legal index is the main TBs for BEs and NEs, but it had a more significant impact on BEs; the financial index was the second major TBs factor for BEs, while OEs did not have a problem in performance index, and the financial index was classified as a minor obstacle for them. All indicators of marketing barriers (except production index) had a negative and significant effect on all enterprises; the most important TBs for NEs was the information index.

The results indicated that if enterprises have a strong financial system and function, they can lessen the impact of sanctions and keep themselves in the market.