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Since the early 2000s, China has been actively promoting school collaboration to narrow down educational gaps between schools to achieve inclusive and quality education for all. Among the reforms, building education groups has become one of the most widely adopted approaches for school improvement. This chapter aims at visualizing a hybrid model of school collaboration formulated by both hierarchist and egalitarian approaches in the Chengdu City of China. It starts with policy review on the construction of education groups for education improvement in China to interpret how social cohesion and regulation are constructed at policy level to promote school collaboration. Through data collected from education groups in District A of Chengdu, it then provides an analysis of the practice of improving education quality through promoting education groups among public schools in this province. The study reveals top-down policy initiatives, bottom-up school autonomy, and a shared responsibility for constructing quality education for all are key factors which enabled education groups to contribute to school improvement. The research also reveals how a lack of policy coordination and limited shared value and trust within education groups have become barriers to this reform. It concludes by discussing possible solutions for further promoting a sustainable school collaboration based on experiences of some ongoing practices at school level.

Data has become one of the most significant instruments in e-commerce innovation. Benefits to the entire society can be summarized as following: from the government’s perspective - to assess the impact of e-commerce to the economy; for merchants - to understand consumers’ needs; and for consumers - to be offered with the right product he/she is looking for. The digital revolution in the past five years has shown the need to offer more differentiated services than the physical stores, when consumers are not able to try and touch products. It is for this reason that e-commerce has continuously developed and transformed Research Online, Purchase Offline into a true experience. Considering the future of e-commerce is to enhance economic development and growth, this research will discuss the disruption of Research and Development through big data. The core objective of this research is to propose a predictive model to deeply understand consumer behavior by analyzing new regulations and transaction records.

Recently, China has taken steps to open up its international air transport services at a higher level during its 14th Five-Year Period. As one step, a number of pilot free trade zones (PFTZs) have been launched with different tasks for foreign economic cooperation based on institutional innovation. Some cities in these zones have been chosen to develop airport economy by liberalization of the fifth freedom traffic right (FFTR). Considering the different economic situations between passenger and cargo market following the outbreak of the coronavirus, this chapter focuses on its implication of the FFTR for air cargo and airport economy in these cities. Some air service agreements (ASAs) between China and other countries have contained the arrangements on the FFTR. However, this study argues that such arrangements are too general and need further negotiation and policy support for practical utilization. FFTR liberalization may drive cargo growth and economic development in the cities which have gained such policy support, but it may also bring competitive pressure on Chinese airlines. Furthermore, the FFTR liberalization policies do not guarantee an immediate positive result in fostering airport economy, and much work is needed for better utilization of the FFTR in China.

Institutional actors are critical allies for grassroots movements, but few studies have examined their effects and variations within the non-democratic context. This chapter argues that while institutional allies are heavily constrained and unlikely to give open endorsement to grassroot activists, some institutional activists indirectly facilitate movement mobilization and favorable outcomes in the process of advancing their own political agendas. Drawing upon in-depth interviews conducted in 2008 and 2012, I illustrate this argument by examining the Anti-PX Movement – a landmark grassroots environmental movement against a chemical plant – in Xiamen, China. I find that the environmental institutional actors were constrained and divided, yet some still fostered opportunities for movement mobilization and in turn exploited the opportunity created by the protesters to pursue their policy interests, thus facilitating positive movement outcomes. As long as the claims are not politically subversive to the authoritarian rule, this type of tacit and tactical interaction between institutional activists within the state and grassroot activists on the street is conducive to promoting progressive policy changes.

This study aims to investigate the relationships among corporate-brand credibility, product-brand personality, and purchase intention, specifically in China's auto industry. A large-scale survey was conducted in four major Chinese Mainland cities: Beijing, Shanghai, Guangzhou, and Chengdu. A total of 800 questionnaires were distributed for the study. Ultimately, 477 usable cases were collected for a 60 percent response rate. Results reveal that corporate-brand credibility and product-brand personality have direct positive effects on purchase intention. Furthermore, corporate-brand credibility acts as a positive moderator in the relationship between product-brand personality and purchase intention. This chapter offers new theoretical insights into the influential factors affecting consumers' purchase intentions by testing the moderating effect of corporate-brand credibility in the relationship between product-brand personality and purchase intention. It further provides useful suggestions to companies on brand credibility and personality issues.

After graduating with a Bachelor's degree in Mathematics and teaching Advanced Calculus, Advanced Linear Algebra, and Statistics for over 3 years at Sichuan University in Chengdu, China, my life took a major turn that forever changed my career path: I got an opportunity to join the MBA program at Michigan State University!