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These models are fed huge datasets of media content and trained to generate new content following a short thematic prompt. The most hyped -- and feared -- models include OpenAI’s…
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DOI: 10.1108/OXAN-DB278161
ISSN: 2633-304X
Keywords
Geographic
Topical
Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Geographic
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Using machine learning algorithms, these tools leverage vast online datasets to create new and unique outputs, such as images, text, videos or code, that appear to mimic human…
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DOI: 10.1108/OXAN-DB279960
ISSN: 2633-304X
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Geographic
Topical
Social media bots.
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DOI: 10.1108/OXAN-DB236354
ISSN: 2633-304X
Keywords
Geographic
Topical
This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…