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Publication date: 26 March 2010

James L. Bierstaker and Inshik Seol

455

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Management Research Review, vol. 33 no. 3
Type: Research Article
DOI:
ISSN: 2040-8269

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Publication date: 9 January 2017

Bradley Bowden

490

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Journal of Management History, vol. 23 no. 1
Type: Research Article
DOI:
ISSN: 1751-1348

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Publication date: 1 February 2000

Chad Perry

436

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European Journal of Marketing, vol. 34 no. 1/2
Type: Research Article
DOI:
ISSN: 0309-0566

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