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In recent years we have seen major technological advancements including the launch of large language models such as ChatGPT and the popularity of the digital transformation topic among professionals and academics. Despite this, the pace of digital transformation is surprisingly slow. We aimed to identify behavioral antecedents of an organization’s sluggish digital transformation.

We adopted the organizational level of analysis, which differs from prior analyses of technological revolutions that looked at the phenomenon from an aggregate labor market or society level of analysis.

We identified dehumanization as a key construct useful in examining the behavioral impediments to digital transformation. We indicated that the traditionally dual understanding of dehumanization needs to incorporate the actual involvement of non-human agents in operational and decision-making processes in organizations.

We complemented the predominant approach of digital transformation, which focuses on technology and related business model development, with a behavioral approach. We considered digital transformation as an extreme degree of change, similar to the Industrial Revolution. We paved the way for the conceptual development of dehumanization in the digital world and for developing managerial practices useful in alleviating concerns that impede the pace of digital transformation.

This study explores the potential of computational design processes in creating contextually responsive envelopes for high-rise residential buildings in the Middle East. This includes considering both physical constraints and social preferences, with a focus on balancing sunlight exposure, privacy and views.

A two-phase simulation study analyzed various exterior envelope systems in Baghdad high-rise buildings. The first phase examined two commonly used exterior envelopes – fully glazed and window-based – to assess sunlight exposure, privacy and views. In the second phase, a multi-objective optimization process was applied to derive contextually optimized design solutions addressing the challenges identified in the first phase.

The study reveals that contextually optimized design solutions significantly improved direct sunlight exposure and privacy while maintaining satisfactory views. Although fully glazed exterior envelopes provided better-uninterrupted views, the optimized solutions offered more balanced performance across all factors, demonstrating the potential of computational design processes in creating contextually responsive building envelopes.

This paper emphasizes the importance of considering both physical and social contexts in the development of algorithms for architecture in the Middle East. This paper supports a progressive interpretation of traditional building references and demonstrates how computational design processes can create contextually responsive building envelopes that satisfy social needs and provide better-performing buildings for inhabitants.