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e‐journals have many advantages over print, including enhanced media types, actionable reference links, and sophisticated searching capabilities. However, for many institutional subscribers, e‐journals are not an acceptable replacement for print without the reassurance that E‐journal content is maintained in a sustainable archival form for guaranteed future retrieval. Domain‐neutral schemas for e‐journal content defined in XML provide an appropriate mechanism for capturing e‐journal content in a manner that is amenable to long‐term preservation and retrieval. We present the results of a study of this problem undertaken by the Harvard University Library as part of the Andrew W. Mellon Foundation’s E‐journal Archiving Project. One tangible result of this project has been the development of an XML e‐journal article‐level archival interchange DTD.

The use of XML in the lifecycle of e‐journals has recently emerged as a hot topic in the library world. This burst of interest is largely due to proposals to use XML in e‐journal archiving and also a growing awareness of the advantages of XML for metadata. But the publishing community are increasingly viewing XML as playing a central role in the future of the entire e‐journals process. The papers in this special issue cover a breadth of opinion but there is a common theme; namely, that XML and its related technologies can help to fulfil the promise of e‐journals.

The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers' quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to information other than place‐of‐origin provided on the wine labels. Finally, the study seeks to define consumer preference for selected California wine regions, with a deeper look at Sonoma, and their preference for appellations within those regions.

Data collection took place by means of a highly‐structured online survey of male and female wine consumers, during a two‐week period in May 2006 across the USA. The sample was limited to two groups of wine consumers who are the recipients of monthly and quarterly wine newsletters respectively. The request to participate was directed to 9,922 e‐mail boxes that yielded a response rate of 5.7 percent, finally resulting in 570 usable surveys.

The perceived quality of a wine region raises the quality expectation of the sub‐regions or appellations within that region. This was especially evident in the case of Sonoma County. The wine region is the most important information to predict quality on wine labels. Almost without exception, the addition of regional information on a label increased consumer confidence in the quality of the product. The ever‐increasing number of American viticultural areas (AVAs) results in a fragmented offering in terms of the place‐of‐origin marketing strategy to consumers and is not desirable.

The research suggests that a wine regional brand image is multi‐dimensional in nature and that many, in fact, most individual AVAs have weak regional brand strength when compared with the high equity ones such as Napa Valley and Sonoma. These findings are, however, tentative as the study was conducted only in the USA and largely among California residents with a relatively high wine involvement level. These issues warrant further investigation.

This paper is of value to academic readers, wine industry practitioners and regional wine and/or tourism associations alike as it synthesises the importance of a wine's region of origin in the consumer wine‐buying process and the impact of place‐of‐origin as a wine marketing strategy.

The purpose of this paper is to explore the antecedents of actual purchase behavior vs satisfaction at the point of purchase and the antecedents of actual unplanned vs planned purchase behavior.

By using both survey and actual purchase data from a total of 3,300 shoppers of a Korean fast fashion brand, the multivariate regression analysis and two separate logistic regression analyses were compared to respond to the research questions.

The noticeable point of the findings is that the factors influencing the level of satisfaction and the probability to purchase were different. As common factors for both actual purchase and satisfaction, value for money, and affordable price are the first things that the practitioners have to keep in mind when developing a strategy for fast fashion stores. However, unplanned shoppers, who are over half of buyers, are negatively influenced by the affordable prices in their buying decisions.

The results of this study have implications for the retailers, especially those selling fast fashion products in South Korea.

The current study has merit because of its use of secondary data collected by a large marketing research company on Korean domestic fast fashion brand. In particular, the combination of the large sample survey data collected right after shopping and the actual receipt of purchase has its unique value.

The following is an annotated bibliography of materials published in 1978 on orienting users to the library and on instructing them in the use of reference and other resources. A few entries have a 1977 publication date and are included because information about them was not available in time for the 1977 review. Also some entries are not annotated because the compiler was unable to secure a copy of the information.

The purpose of this paper is to identify common inclusive concepts that might help define the boundaries of a general theory of behavioral finance.

A cross disciplinary review of relevant natural and social sciences is conducted to identify common foundational concepts.

The overall findings are that a general theory must include assumptions of subjective perception, indeterminacy, and a financial decision process that is both logical and affective.

Optimal financial decisions are not possible and significant market unpredictability will continue because of the dynamic complexity associated with disequilibrium.

The current financial paradigm is based upon radically incorrect assumptions and a general theory of behavioral finance cannot arise from minor corrections to the current financial paradigm.

This paper is the first to attempt identifying foundational attributes of a behavioral financial paradigm.

The following annotated list of materials on providing library orientation to users and instructing them in library and information skills is the tenth annual review of this literature and covers publications from 1983. A few items have not been annotated because the compiler was unable to secure a copy of these items.

One important issue is whether spirituality in the workplace can be used only to benefit employees or can it be developed also to the advantage of organizations? The purpose of this article is to articulate a model of how spiritual values can be integrated into organizations and then assess how this model predicts organizational behavior in one company, Southwest Airlines (SWA). The application of this model provides insights into how and under what specific conditions spiritual values can positively impact both profitability and employee attitudes in organizations. Implications for both research and practice are discussed.