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Galway provided another example of ‘risk society’ with the outbreak of a parasitic-related contamination of municipal water supplied in 2007. The ‘Galway Water Crisis’ emerged in March of 2007, in the aftermath of an outbreak of the cryptosporidium parasite in the local water system.¹ This crisis reflects the failure to protect large bodies of water such as Lough Corrib from the impacts of human development. As the degradation of water supplies has continued, urban centres such as Galway have had to contend with boil notices, health warnings and a political ‘blame game’ in the run-up to the 2007 election. This chapter will examine the key issues surrounding the water crisis in the west, detailing the costs of this issue to those charged with dealing with it.

This chapter applies Axelrod’s (1976) and Huff’s (Huff, A. S. (1990). Mapping strategic thought. In A. S. Huff (Ed.), Mapping strategic thought (pp. 88–115). Chichester: Wiley; Jenkins & Huff, 2002) approach to mapping strategic thought (causal mapping) to (1) categorize how manufacturers of new fast moving consumer goods (FMCGs) may respond to environmental feedback to their decisions and (2) assess the effectiveness of alternative implemented decisions in assisting organizational growth. The manufacturing of new FMCGs requires timely product modifications in the assumptions of entrepreneur thinking in response to environmental responses/non-responses to decisions/actions of the manufacturing enterprise. A detailed example of causal mapping analysis is presented for a manufacturing entrepreneurial case study; the example covers processes linking events, decisions, and activities in business start-up, growth, and failure of the enterprise. The chapter closes by suggesting that causal mapping analysis is a valuable tool for advancing theory construction from case study research. The chapter provides a research plan for future reports applying causal mapping in retailing entrepreneur studies.

The quote above was taken from the actor Brendan Gleeson, who struck a chord with Irish people in his outburst about the lack of care shown to the old and vulnerable during the years preceding the economic downturn in 2008. In the Irish case, it has always been the marginalised and poorest who have suffered at the hands of the pride and greed of the ruling elite. This chapter will establish an understanding of the ideologically driven and often tragic economic planning undertaken in the Irish state since Independence in 1922. The chapter will outline the problems associated with political elites which then became manifest in the socio-economic life of the country. These problems were political, but also cultural, and shaped the difficulties that have befallen the Irish state in almost every decade of its history.