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The social integration of students within a campus community is vital in enhancing their college experiences. Researchers have sought to determine how best to promote successful social integration for university students. Traditionally, on-campus orientations and residence hall activities have been used to foster student social integration. However, Facebook and other social networking sites (SNSs) can be used for social integration among students in ways that were never before possible. It is important that student-affairs professionals explore the supportive roles for this that SNSs like Facebook might play, since successful student adjustment within a campus is positively correlated with student retention rates.

College students are already using Facebook to bolster their social networks within the university, but it is worth considering the advantages and disadvantages of promoting the use of SNSs for social integration. Facebook is favored because it offers low levels of self-disclosure in social interactions, it increases the social capital of the university, and it offers students with a unique means of acquiring academic support from both their professors and their peers. Unfortunately, extensive Facebook use can also create a social skills deficit in students, lead students to experience information overload, and cause them to shirk their academic responsibilities.

Facebook is neither a panacea for student engagement nor a signal of the end of meaningful interpersonal connections on campus. Student-affairs professionals should become aware of the ways that students engage with SNSs to leverage opportunities for furthering student integration while remaining aware of the limitations for community building that SNSs present.

Since the advent of the digital campus, numerous changes have occurred. In early developments, we were able to improve efficiencies and eliminate the need for human intervention to conduct routine activities. The power of processing massive amounts of data moved from mainframes to desktops and mobile computers. The transition to a ubiquitous computing environment was a relatively quick transition and one that has had a profound impact on the work we do and the way we do it. The presence of information technology has actually transformed the teaching, learning, and administrative environment in post-secondary education world-wide.

Jill Beard is a Library and Learning Support Manager at Bournemouth University, a service which includes libraries, learning technology, and academic skills development. She has written extensively over many years on a wide range of subjects and is currently co-editing a book on Digital Library Environments in Higher Education (Ashgate, 2010).