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The purpose of this paper is to provide a simulation model for assessing innovation deployment strategies by evaluating and comparing their outcomes using a hybrid modeling and simulation of agent‐based modelling and simulation (ABMS) and system dynamics (SD). Since successful deployment of innovations in any organization is as important as the innovations themselves, how to choose a suitable deployment strategy and assess its effectiveness before actual implementation is a critical task.

This paper adopts a hybrid modeling and simulation approach combining the advantages of agent‐based modeling and system dynamics to study the activities and strategies involved in innovation deployment. The developed model was verified and validated with the data from GM's OnStar project.

The research demonstrates that evaluating various deployment strategies for desirable results through hybrid modeling and simulation is possible and useful by finding critical factors and making appropriate forecast, which would aid managers in assessment of innovation deployment strategies and deployment decision‐making processes.

The hybrid modeling and simulation approach provides a powerful tool in various study fields, not only in industries, but also suitable to evaluate the system outputs in both macroscopic and microscopic point of view for many strategy‐making or consulting firms. The presented work is meant for proof‐of‐concept, so numerous expansions are necessary for use in different projects.

For the case evaluated in this paper, it is found that a customer‐oriented strategy outperforms a cost‐oriented strategy in market share as well as customer satisfaction and profit. Cooperation and R&D are essential innovation drivers, but from the study, customer satisfaction does not solely depend on technical advantages. Alliance is a key factor to reduce the cost and risk of uncertainties. The structure and approach of the presented hybrid simulation model can be adopted for other cases to derive conclusions.

The originality of the paper lies in the way of adopting a hybrid modeling and simulation approach to study the effects of innovation deployment strategies. The model can be modified and used in a wide range of organizations to evaluate different strategies and aid decision‐making processes.

Drawing upon Drucker’s theory of productivity, this study proposes to examine the relationship between knowledge-oriented leadership (KOL) and knowledge worker performance (KWP) within the Chinese information technology (IT) industry during the COVID-19 pandemic. Further, this study examines the direct connection between KWP and organizational performance (OP), as well as mediated via employee creative work behavior (ECWB), and digital citizenship behavior (DCB).

The data for the research was collected from a sample size of 322 individuals working in the IT industry context in China, with varying levels of seniority (lower, middle and upper). The relationship was examined by employing Smart PLS 4 in a current study.

The study findings revealed a significant and conspicuous effect of KOL on KWP. The outcomes divulged the fact that KOL has a positive impact on the ECWB, and DCB improves the performance of knowledge workers, resulting in an overall augmentation in the organizational performance of the IT industry.

Presently, there exist a scarcity of substantial empirical studies to thoroughly examine the influence of KOL, ECWB, DCB, KWP and OP in the domain of Chinese IT industry research, particularly in the setting of the pandemic. The study makes a substantial contribution to the extant literature on the topic via empirically examining the association among KOL, KWP and organizational performance, as well as evaluating the mediation mechanism of both employee creative work behavior and digital citizenship behavior.

The purpose of this paper is to analyze the available literature on the relationship between servitization strategy and firm performance, which identifies the main streams and theoretical foundations of research and provides guidelines for future research in this area.

The paper discusses the relationship between servitization strategy and manufacturing firm performance by gathering and analyzing existing research published between 1988 and 2019 through bibliometric analysis and content analysis, and then unpacking the processes and impacts servitization has on firm performance.

This paper analyzes the evolution of the concept and servitization strategy of manufacturing organizations, and the relationship between servitization strategy and manufacturing company performance. Then, the authors establish an integrated theoretical framework aimed at conveying the factors and providing a practical reference.

The paper establishes an integrated theoretical framework on servitization and firm performance. The results of the systematic analysis of the literature can be used to inform managers about implementing servitization. Managers need to measure the benefits of servitization from two aspects: financial performance and non-financial performance. And managers need to consider some internal and external influencing factors to achieve a strategic–environmental–organizational fit that will bring better benefits to the firm.

The paper contributes to the existing research in three different ways. First, the study perfects the gap of research on the range of all of the factors within the relationship between servitization strategy and manufacturing company performance. Second, the study demonstrates a clear indication of how existing studies’ differences influence the research outcomes. Third, this paper proposes research problems and future research directions.