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Article
Publication date: 1 March 1979
Håkan Håkansson, Bjöm Wootz, Owe Andersson and Paul Hangård
Aims to identify possible marketing effects of a change in organizational design within the marketing function of an electrical equipment supplier on the international market…
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Abstract
Aims to identify possible marketing effects of a change in organizational design within the marketing function of an electrical equipment supplier on the international market. Develops a theoretical framework which can, it is claimed, be used in other practical decision situations.
Details
European Journal of Marketing, vol. 13 no. 3
Type: Research Article
ISSN: 0309-0566
Keywords
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