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Article
Publication date: 2 June 2021

Bingcheng Yang, Hongyan Yu, Yu Yu and Miaoling Liu

Based on the online brand community, this study focuses on how online brand community experience affects customer voice and discusses the relationship between community engagement…

Abstract

Purpose

Based on the online brand community, this study focuses on how online brand community experience affects customer voice and discusses the relationship between community engagement and community commitment. Specifically, we examine the mediation effect of community engagement between community experience and customer voice and also the moderation role of community commitment.

Design/methodology/approach

The survey data is collected through the online survey of people who participate in the online mobile phone brand community. In total, 369 members of online community users (Huawei and Apple communities) were collected as the research samples. Then the structural equation model analysis was tested through the SPSS 25 and Mplus 7 in a two-stage analysis program.

Findings

The results show that (1) customer online brand community experience has a positive impact on customer voice; (2) community engagement mediates the positive relationship between online brand community experience and customer voice; and (3) community commitment plays a moderating role between customer experience and customer voice. Compared with low level customer's community commitment, when customer's community commitment is high, the level of community engagement has a greater mediation effect on the positive relationship between community experience and customer voice.

Research limitations/implications

On the one hand, the model of customer community experience to customer voice built in this paper has not been fully validated. Whether the model can get more robust results needs to be extended to more different community scenarios. On the other hand, this paper is actually cross-sectional data, which cannot strictly reveal the causal relationship. The authors recommend that future research may use other research methods to further reveal its internal mechanism.

Practical implications

This paper shows that customer's community experience has an important impact on customer voice behavior. Among them, information experience and sociability remain as the important factor affecting customer voice behavior, which is quiet important for maintaining brand community and product or service improvement. Brand community managers need to consistently create multiple forms of information presentation and interaction channels to enhance the information and social experience of community members.

Originality/value

First, this paper puts forward a new perspective on customer comments or feedback-customer voice, which provides a solid foundation and reference value for future scholars to explore such important phenomena. Second, the relationship between community experience and customer voice behavior was examined, which enriched the research on community experience and also discovered another positive significance of community experience in community construction. Finally, the authors examine the mediation effect of community engagement on customer voice behavior. Community engagement is one of the important indicators that reflexing community performance, which is of great significance to the brand community.

Details

Marketing Intelligence & Planning, vol. 39 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 22 September 2022

Cicero Eduardo Walter and Manuel Au-Yong-Oliveira

The present investigation aimed to evaluate the influence of envy on the predisposition to innovative behavior, starting from a conceptual model that considers not only the direct…

Abstract

Purpose

The present investigation aimed to evaluate the influence of envy on the predisposition to innovative behavior, starting from a conceptual model that considers not only the direct influence of envy but its indirect influence through ostracism and alignment with the negative behaviors of superiors.

Design/methodology/approach

Using a survey applied to 168 individuals, a conceptual model was developed based on the relationship ignored in the literature between envy and innovative behavior. The model was validated using the multivariate statistical technique of structural equation modeling with partial least squares estimation (Partial least squares structural equation modeling [PLS-SEM]).

Findings

The results of the study suggest that envy not only has a direct positive influence on alignment with negative boss behaviors and ostracism, but also an indirect influence on ostracism mediated by alignment with negative boss behaviors. Another important result of the present investigation refers to the negative effect of envy on the predisposition to innovative behavior. The results suggest that the greater the envy, the lower the innovative behavior.

Practical implications

This research provides evidence that envy can act as a barrier to innovation by triggering counterproductive behaviors such as ostracism and a decrease in predisposition to innovative behaviors, either due to innovative individuals prematurely exiting the organization or due to them lessening/dampening their innovativeness to avoid the negative consequences. Given this scenario, it becomes necessary to increase managerial awareness on the subject to manage negative emotions to promote the conditions for organizational innovation.

Originality/value

The present research contributes in both practical and theoretical ways to understanding the effects of envy on the predisposition to innovative behavior. Adding to this, this research represents a conceptual advance by linking envy to innovative behavior, providing a promising avenue for extending the psychological relevance of the envy construct to organizational and management studies, which are generally positive, normative and outcome-oriented.

Details

Journal of Organizational Change Management, vol. 35 no. 6
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 10 August 2010

Qing Yang, Hongwei Wang, Wan Hu and Wang Lijuan

In the grid‐based simulation, the resource application needed is distributed in the grid environment as grid service, and time management is a key problem in the simulation…

372

Abstract

Purpose

In the grid‐based simulation, the resource application needed is distributed in the grid environment as grid service, and time management is a key problem in the simulation system. Grid workflow provides convenience for grid user to management and executes grid services. But it emphasizes process and no time‐management, so a temporally constrained grid workflow model is pointed out based on grid flow with temporally constraint to schedule resources and manage time.

Design/methodology/approach

The temporally constrained grid workflow model is distributed model: the federate has local temporal constraints and interactive temporal constraints among federates. The problem to manage time is a temporally distributed constraint satisfaction problem given deadline time and duration time of grid services. Multi‐asynchronous weak‐commitment search (AWS) algorithm is an approach to resolve DCSP, so a practical example of a simulation project‐based grid system was presented to introduce application of Multi‐AWS algorithm.

Findings

The temporally constrained grid workflow is based temporal reasoning and grid workflow description about grid services.

Originality/value

The new problem about scheduling resources and managing time in the grid‐based simulation is pointed out; and the approach to resolve the problem is applied into a practical example.

Details

Kybernetes, vol. 39 no. 8
Type: Research Article
ISSN: 0368-492X

Keywords

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