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The purpose of this study is to contribute to the discussion surrounding impact measurement on social enterprises (SEs). The findings provide a more nuanced perspective on tensions that often emerge from SEs journeys by presenting the complexities which social entrepreneurs and investors should be attentive to.

This research used grounded theory as the means to explore how stakeholders accomplish the requirements for impact measurement, overcoming the challenges that arise in the process. Through 18 semi-structured interviews, the authors develop a conceptual model to better understand how a practice that is often taken for granted might compromise SEs achievements and sustainability in the long term.

The proposed model uncovered an unintended consequence of impact measurement: mission drift. The requirements to assess the social impact raise expectations on different actors and create challenges that affect the true purpose of SEs, the delivery of their social mission.

This study contributes to research and practice. First, the authors develop a theoretical model for social entrepreneurs and social investors to shed light on the hidden consequences of impact measurement. Second, the authors strengthen the knowledge in the field by conducting a study on SEs outside the mainstream Western-centric context.

The authors enrich the literature by exploring the tensions related to impact measurement in SEs in the Global South and unravel new perspectives on the subject.

The data used to present this case was collected from secondary data sources. These sources included media reports associated with Michael Jordan and his trajectory since entering the sport, as well as specific information published about his time at the Chicago Bulls. Another key source of information is the ESPN documentary conducted specifically on Jordan’s relationship with his National Basketball Association (NBA) team.

The case follows the story of Michael Jordan, who took his team, the Chicago Bulls, to fame in a rather controversial manner. To do so, Michael Jordan had to alter his leadership style over the years to be respected as a leader and motivate his team to win one NBA championship after another. On 20th April 2020, ESPN’s “The Last Dance”, a 10-part documentary about Michael Jordan and his time playing for the Chicago Bulls was released to much acclaim. The documentary became highly noted as Jordan himself, both directed and starred in the documentary. Jordan’s great achievements stood out, but so did the conflicts that the basketball star had with The Bulls’ management team and mainly, his teammates. Relationships between teammates were far from harmonious, which led to questions around whether Michael Jordan was as good a leader, as he was a star player. Cultural change within the organisation was primarily linked to the often-contested leadership of Jordan.

The case can be used at UG, MSc and MBA levels. It works for in-person teaching and for online teaching. It is most suitable in leadership, strategy and strategy in practice courses. However, it is critical to note that the case can shed light on the dynamics that leaders and teammates have within their teams. Therefore, this case may be valuable to students studying courses where they themselves must work in groups and oftentimes encounter challenges in managing their team. These challenges can arise at all levels of experience. As such, the case provides particularly useful reflection for decision makers who may be beginning to develop their leadership skill (UG), those who have already experienced working in teams (MSc) or leading teams themselves (MBA, Executive MBA). The case addresses the challenges associated with achieving high team motivation and performance. It also sheds light on the challenges associated with leading a cultural change within a team and the approaches of different actors involved. It may be best to introduce the case in the context of a (1.5–2 h) workshop once students understand the basic frameworks and tools used to analyse leadership styles and their characteristics.