Search results

For over two decades, we have known from melding fertility and immigration data, that the population of the United States would become steadily more diverse. Throughout the 1990s it was reported that one in four persons in the nation was a minority. By the time we entered the new millennium, that figure increased to one in three. Now it is predicted that in the year 2030, the emerging majority of Americans will be people of color. No matter the type of library or information agency, in this century all will face the challenge of providing service to population within the context of an entirely new order of pluralism.

Melissa Cox Norris is the Director of Library Communications at the University of Cincinnati. She is a founding member of the OhioLINK Marketing Task Force. Prior to joining the University of Cincinnati in 2002, she worked for three years at the University of Virginia Library as the Director of Communications and Publications.