Search results
1 – 1 of 1Bob Ssekiziyivu, Vincent Bagire, Muhammed Ngoma, Gideon Nkurunziza, Ernest Abaho and Bashir Hassan
The purpose of this study was to explore how transport companies in Uganda execute strategies in a turbulent business environment.
Abstract
Purpose
The purpose of this study was to explore how transport companies in Uganda execute strategies in a turbulent business environment.
Design/methodology/approach
The study adopted an exploratory qualitative methodology using the data collected through an open-ended instrument. Utilizing the qualitative data analysis software QSR NVivo9, the data were analyzed following the Gioia's methodology. Verbatim texts were used to explain the emergent themes.
Findings
The study's findings show that to successfully execute strategies, companies in Uganda communicate, coordinate and put control systems in their operations. The activities undertaken include customer care, timely settlement of complaints, comfortable seats, playing local music, partnerships with reliable fuel stations, setting up strategic offices, cost management, use of experienced drivers, sub-renting vehicles and inspections.
Originality/value
The study produces a pioneering result of how transport companies execute strategies in a turbulent business environment, an aspect that has not been adequately highlighted in previous studies.
Details