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1 – 6 of 6Bart Larivière and Edith G. Smit
Numerous requests to also take care of people (i.e. societal impact) and planet (i.e. environmental impact) in addition to making profits (i.e. economic impact) urge service firms…
Abstract
Purpose
Numerous requests to also take care of people (i.e. societal impact) and planet (i.e. environmental impact) in addition to making profits (i.e. economic impact) urge service firms to rethink their marketing. In this paper, the authors therefore develop an organizing framework that integrates the people–planet–profits – also referred to as the “Triple-P” – concept in the marketing strategy, implementation and evaluation of service firms.
Design/methodology/approach
This paper uses a conceptual approach that is rooted in the service marketing, marketing strategy and communication literature.
Findings
The foundations of marketing strategy (Palmatier and Crecelius, 2019) and the Gaps model of service marketing (Parasuraman et al., 1985) guide both academics and practitioners regarding (1) why the Triple-P idea should be part of a company's marketing strategy, (2) how people and planet could play an important role in the implementation stage by integrating the Triple-P concept in the service marketing mix and (3) what impact could be achieved and evaluated by closing the five gaps identified by the Gaps model, while fostering a people–planet–profits mindset.
Research limitations/implications
The authors also identify areas for future research on this important topic.
Practical implications
Transformative value (people and planet) without profits is not attractive to firms. Profit-making organizations are in the best position to transform the world in a societal and environmental rewarding way.
Social implications
The Triple-P affects the marketing strategy, implementation and evaluation of firms and contributes to a better, sustainable world.
Originality/value
Marketing evolves from traditional over service and digital to transformative. Therefore, it is crucial to embrace transformative challenges in combination with economic returns, resulting in a new sustainable service era for marketers and managers.
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Keywords
Alexander P. Henkel, Martina Čaić, Marah Blaurock and Mehmet Okan
Besides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their…
Abstract
Purpose
Besides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their psychological well-being. Two vulnerable consumer groups are particularly affected: older adults and children. The purpose of the underlying paper is to take a transformative research perspective on how social robots can be deployed for advancing the well-being of these vulnerable consumers and to spur robotic transformative service research (RTSR).
Design/methodology/approach
This paper follows a conceptual approach that integrates findings from various domains: service research, social robotics, social psychology and medicine.
Findings
Two key findings advanced in this paper are (1) a typology of robotic transformative service (i.e. entertainer, social enabler, mentor and friend) as a function of consumers' state of social isolation, well-being focus and robot capabilities and (2) a future research agenda for RTSR.
Practical implications
This paper guides service consumers and providers and robot developers in identifying and developing the most appropriate social robot type for advancing the well-being of vulnerable consumers in social isolation.
Originality/value
This study is the first to integrate social robotics and transformative service research by developing a typology of social robots as a guiding framework for assessing the status quo of transformative robotic service on the basis of which it advances a future research agenda for RTSR. It further complements the underdeveloped body of service research with a focus on eudaimonic consumer well-being.
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Marco Tregua, Danilo Brozovic and Anna D'Auria
The purpose of this article was to provide an outline of the citation practices of “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and…
Abstract
Purpose
The purpose of this article was to provide an outline of the citation practices of “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and discuss the most prominent research topics in which citations were used and to suggest future research based on the results of the analysis.
Design/methodology/approach
The authors used a comprehensive framework of citation practices based on iterations of previous literature to analyze the relevant literature, which they identified by accessing, systematically and rigorously, every available contribution matching a set of criteria. The authors then categorized these contributions and highlighted the main topics of research interest in each category.
Findings
The findings identify some of the factors in the continuous development of SDL, the way this new marketing logic permeated the scientific debate, the infusion of Vargo and Lusch (2004) into several contributions framed in the new logic or justified through it, and a general perception of a default reference. Additionally, the findings highlight the main topics of research interest in each category.
Research limitations/implications
The analysis enabled the detection of the original paper's influence through advances in service studies, pollination into other fields of research and continuous scientific debate. The authors have highlighted several avenues for research and proposed future research directions.
Originality/value
This research analyzed the effects of the spread of the SDL cornerstone article and emphasized the advantage of using an in-depth approach to the analysis of studies through a framework applied to more than 4,600 studies.
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Aswathy Sreenivasan and M. Suresh
Research on the intersection of start-ups and digital transformation is still in its infancy, but it is gathering speed and has entered a period of ferment that may lead to…
Abstract
Purpose
Research on the intersection of start-ups and digital transformation is still in its infancy, but it is gathering speed and has entered a period of ferment that may lead to discoveries and deeper understandings. From a purely descriptive standpoint, the topic has only recently entered an exponential development phase. This study aims to provide an overview of the digital transformation in start-ups.
Design/methodology/approach
The research only looked into account papers that mentioned the ((“Digital transformation”) AND (“Startups”) OR (“Entrepreneurship”) OR (“Entrepreneur”)) for the title, abstract and keywords. The R programming language's Biblioshiny package was considered for thoroughly examining the papers.
Findings
This study evaluated the overview of digital transformation in start-ups between 2016
Research limitations/implications
The current study may serve as a general guideline for future investigation into this topic.
Practical implications
Regarding the practical ramifications, this study’s findings can help entrepreneurs prepare to launch a business or are already doing so. This study’s results provide a comprehensive framework of success variables that must be considered to improve the venture's performance.
Originality/value
This study’s originality is from presenting a structured and in-depth literature review that describes the current state of the art for digital transformation in start-ups. A complete analysis of the data gathered on its digital transformation in start-ups is offered to establish that it is sustainable.
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