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Danstan Bwalya Chiponde, Barry Gledson and David Greenwood
In his 1943 paper “A Theory of Human Motivation”, Maslow suggested the “Hierarchy of Needs” as a classification system that described the stimuli for human behaviour. Presently…
Abstract
Purpose
In his 1943 paper “A Theory of Human Motivation”, Maslow suggested the “Hierarchy of Needs” as a classification system that described the stimuli for human behaviour. Presently, project behaviour research, which inspired this work, encourages undertaking research on behavioural aspects within and across organisational and project settings. Therefore, the purpose of this paper is to analyse project-based organisations’ (PBOs) seemingly reluctance in engaging in organisational learning from past project failures by drawing upon both institutional theory (since it focuses on how firms interact) and Maslow’s model within a project behaviour piece of research.
Design/methodology/approach
Interviews were held with purposively selected construction professionals from the UK construction industry, and data were analysed using thematic analysis.
Findings
Besides the need to learn from failures, PBOs’ main competing needs revolve around their “competitiveness”; “profitability and productivity”; “repeat business” and “reputation and partnering”. Mirroring these needs against Maslow’s hierarchy of needs, “competitiveness” and “profitability” are analogous to foundational “physiological” and “safety” needs. The need for “repeat business” and “reputation” is approximated with Maslow’s “affiliation” and “self-esteem” needs, and organisational learning is associated with “self-actualisation”. From an institutional theory perspective, such response to failure is influenced by the need to show legitimacy and conformity imposed by institutional factors.
Practical implications
Instead of taking a simplified approach to learning from failure such as the use of technological tools, PBOs and the sector at large should consider more robust approaches, by appreciating the influence of institutional factors and the external environment on their efforts to learn from failure.
Originality/value
Unlike past studies that present organisational learning within PBOs as a straightforward process, this study instead highlights the need of understanding various competing needs within a PBO and the external pressure.
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Jonatan Södergren and Niklas Vallström
The twofold aim of this theory-building article is to raise questions about the ability of queer cinema to transform market culture and ideologies around gender and sexuality…
Abstract
Purpose
The twofold aim of this theory-building article is to raise questions about the ability of queer cinema to transform market culture and ideologies around gender and sexuality. First, the authors examine how the very capitalization of queer signifiers may compromise the dominant order from within. Second, the authors address how brands possibly can draw on these signifiers to project authenticity.
Design/methodology/approach
Through visual methods of film criticism and the semiotic analysis of three films (Moonlight, Call Me By Your Name and Portrait of a Lady on Fire), the authors outline some profound narrative tensions addressed by movie makers seeking to give an authentic voice to queer lives.
Findings
Brands can tap into these narrative attempts at “seeing the invisible” to signify authenticity. False sublation, i.e. the “catch-22” of commodifying the queer imaginaries one seeks to represent, follows from a Marcusean analysis.
Practical implications
In more practical terms, “seeing the invisible” is proposed as a cultural branding technique. To be felicitous, one has to circumvent three narrative traditions: pathologization, rationalization and trivialization.
Originality/value
In contrast to Marcuse's pessimist view emphasizing its affirmative aspects, the authors conclude that such commodification in the long term may have transformative effects on the dominant ideology. This is because even if something is banished to the realm of imagination, e.g. through aesthetic semblance, it can still be enacted in real life.
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Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya and Biqiang Liu
Justyna Bandola-Gill, Sotiria Grek and Matteo Ronzani
The visualization of ranking information in global public policy is moving away from traditional “league table” formats and toward dashboards and interactive data displays. This…
Abstract
The visualization of ranking information in global public policy is moving away from traditional “league table” formats and toward dashboards and interactive data displays. This paper explores the rhetoric underpinning the visualization of ranking information in such interactive formats, the purpose of which is to encourage country participation in reporting on the Sustainable Development Goals. The paper unpacks the strategies that the visualization experts adopt in the measurement of global poverty and wellbeing, focusing on a variety of interactive ranking visualizations produced by the OECD, the World Bank, the Gates Foundation and the ‘Our World in Data’ group at the University of Oxford. Building on visual and discourse analysis, the study details how the politically and ethically sensitive nature of global public policy, coupled with the pressures for “decolonizing” development, influence how rankings are visualized. The study makes two contributions to the literature on rankings. First, it details the move away from league table formats toward multivocal interactive layouts that seek to mitigate the competitive and potentially dysfunctional pressures of the display of “winners and losers.” Second, it theorizes ranking visualizations in global public policy as “alignment devices” that entice country buy-in and seek to align actors around common global agendas.
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