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Article
Publication date: 1 March 1999
Audrey Gilmore and David Carson
This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing…
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This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.
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Details
Journal of Services Marketing, vol. 18 no. 1
Type: Research Article
ISSN: 0887-6045
Keywords
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