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Article
Publication date: 1 March 1999

Audrey Gilmore and David Carson

This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing…

2212

Abstract

This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.

Details

New England Journal of Entrepreneurship, vol. 2 no. 2
Type: Research Article
DOI:
ISSN: 2574-8904

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Article
Publication date: 15 February 2008

Audrey Gilmore

599

Abstract

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European Journal of Marketing, vol. 42 no. 1/2
Type: Research Article
DOI:
ISSN: 0309-0566

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Article
Publication date: 1 January 2004

Rosalind McMullan

1065

Abstract

Details

Journal of Services Marketing, vol. 18 no. 1
Type: Research Article
DOI:
ISSN: 0887-6045

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Article
Publication date: 14 October 2013

Jonathan H. Deacon

136

Abstract

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Journal of Research in Marketing and Entrepreneurship, vol. 15 no. 2
Type: Research Article
DOI:
ISSN: 1471-5201

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Article
Publication date: 27 April 2010

Jonathan H. Deacon

399

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 1
Type: Research Article
DOI:
ISSN: 1471-5201

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Article
Publication date: 1 June 2001

Len Tiu Wright

211

Abstract

Details

Qualitative Market Research: An International Journal, vol. 4 no. 2
Type: Research Article
DOI:
ISSN: 1352-2752

Content available
Article
Publication date: 6 April 2010

Phil Harris and Andrew Lock

797

Abstract

Details

European Journal of Marketing, vol. 44 no. 3/4
Type: Research Article
DOI:
ISSN: 0309-0566

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Article
Publication date: 1 November 2006

Göran Svensson

296

Abstract

Details

European Business Review, vol. 18 no. 6
Type: Research Article
DOI:
ISSN: 0955-534X

Content available
Article
Publication date: 15 February 2008

Gordon Greenley and Nick Lee

690

Abstract

Details

European Journal of Marketing, vol. 42 no. 1/2
Type: Research Article
DOI:
ISSN: 0309-0566

Content available
Article
Publication date: 1 September 2002

Len Tiu Wright

148

Abstract

Details

Qualitative Market Research: An International Journal, vol. 5 no. 3
Type: Research Article
DOI:
ISSN: 1352-2752

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