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The Partnership for a New Generation of Vehicles (PNGV) is a joint project of the “big three” US automakers and seven US government agencies. The goal of the partnership is to develop a mid‐sized car with a fuel economy of 3 liter/100km. The US Department of Energy is supporting the development of two computer codes for modeling future automobiles. PNGV and similar government/industry partnerships elsewhere in the world, some of them formed in response to PNGV, are bringing major changes – perhaps a revolution – in automobiles. The 30 years of experience by the electromagnetics modeling community may be able to contribute to this process of change.

More than 100 engineers and researchers from industry and from government and academic laboratories met in Pittsburgh, Pennsylvania, in September at the Fourth World Conference on Robotics Research, sponsored by Robotics International of the Society of Manufacturing Engineers.

Much of the existing research in sports sponsorship is applied in nature and devoid of serious theoretical insight regarding its role from a marketing communication effects standpoint. In this study, Taylor & Crocker's (1981) schema theory is used to interpret the phenomenon that sponsoring events exhibiting a good image fit with the brand can strengthen brand awareness. Since consumers' perceptions of the FIFA World Cup/official partners image fit enhance the brand awareness of sponsoring brands, the results have implications for the FIFA World Cup marketing parties using sports sponsorship as a strategic marketing tool.