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The World Wide Web has undergone a rapid transition from the originally static hypertext to an ubiquitous hypermedia system. Today, the Web is not only used as a basis for distributed applications (Web applications), moreover it serves as a generic architecture for autonomous applications and services. Many research work has been done regarding the modeling and engineering process of Web applications and various platforms, frameworks and development kits exist for the efficient implementation of such systems. Concerning the modeling process, many of the published concepts try to merge traditional hypermedia modeling with techniques from the software engineering domain. Unfortunately, those concepts which capture all facets of the Web’s architecture become rather bulky and are eventually not applicable for a model‐driven Web application development. Moreover, there is a need for frameworks which address both, the modeling process and the implementation task and allow a model driven, semi‐automatic engineering process using CASE tools. This paper outlines the DaVinci Web Engineering Framework which supports the modeling as well as the semi‐automated implementation of Web applications. The DaVinci Architectural Layer specifies a persistent, hierarchical GUI model and a generic interaction scheme. This allows the elimination of the hypermedia paradigm, which turned out to be rather practical when building Web applications.

There is still little support for the consumer decision‐making process on the web, especially when prices are not the primary property of a product. Reasons for that are complex product specifications as well as often volitional weak interoperability between e‐commerce sites. This paper aims to address this issue.

The semantic web is supposed to make product information more interoperable between different sites. Additionally, some products with limited time frames of availability, like real estates or second‐hand cars, require periodical searches over several days, weeks, or even months. For those kinds of products existing systems cannot be applied. Instant information about new offers on the market is therefore crucial. Wireless access to the web enables services to become instantaneous and to provide up‐to‐date information to users.

This paper presents a framework which is based on multivariate product comparison allowing users to delegate search requests to an agent. The success of the agent depends heavily on the matching algorithm. Fuzzy utility functions and the analytical hierarchy process are a very feasible combination for the scoring of offers.

The proposed system supports users finding products on the web matching specific user preferences and instantly informs them when new items become available on the virtual market. As a specific use case the framework is being applied to the real estate sector, because especially for this sector several shortcomings of the current support have been identified.