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Article
Publication date: 1 April 1997

Andraea Dawson‐Shepherd

Internal communication is a significant challenge for most UK organisations, and for those operating pan‐nationally the challenge grows considerably. The complexity lies in the…

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Abstract

Internal communication is a significant challenge for most UK organisations, and for those operating pan‐nationally the challenge grows considerably. The complexity lies in the requirement for communication which is consistent in its meaning and impact across different countries and national cultures. Whether the requirement is around the dissemination of corporate information across the organisation; the enhancement of cross‐cultural team communication or the general development of dialogue to inform the global and local management process, having to factor in national culture features as well as organisational culture features makes it more complicated. But what do we mean by organisational communication? The common view of communication inside an organisation is as the transmission of information. In fact it is much more than that. This paper uses a simple hierarchy to draw out the full internal communication picture.

Details

Journal of Communication Management, vol. 2 no. 2
Type: Research Article
ISSN: 1363-254X

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