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Publication date: 20 August 2018

103

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Journal of Indian Business Research, vol. 10 no. 3
Type: Research Article
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ISSN: 1755-4195

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Publication date: 10 August 2015

Linda L. Price and Rajiv Vaidyanathan

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Journal of Consumer Marketing, vol. 32 no. 5
Type: Research Article
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ISSN: 0736-3761

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