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To describe the future of proprietary higher education in the USA based on current industry and student trends.

Provides a survey of recently published studies and articles on proprietary higher education.

The problems of overly aggressive marketing and over‐promising results to potential students could undermine the public willingness to support proprietary education. These issues have periodically plagued the proprietary sector, often resulting in new regulations and oversight. Although the sector remains vulnerable to changes in public policy, it has always risen to the occasion and has in many cases been on the forefront of battling the abuses of a few, strengthening of the entire industry as a result.

Provides a resource for faculty, administrators, legislators, and those in the business sector reflecting current postsecondary trends and the emergence of proprietary schools in the national and international higher education arena.