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States the need for all managers into the next millennium to innovate and respond in new ways. Sets out a way in which managers can act differently in order to create a creative climate within their work groups. Sets this practical approach in the context of research carried out by Goran Ekvall on the creative climate of groups. Describes a sequence of activities, discovered by the authors, that was effective in stimulating the group problem‐solving climate and a technique for bringing back this atmosphere. Outlines this sequence, called “RAJiMAR” as the letters stand for the various stages of the group problem‐solving process: Reversal‐Absurdity‐Jokes‐incubation‐Metaphor‐Anchoring‐Recall.