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1 – 2 of 2Gregory J. Fisher and William J. Qualls
This manuscript aims to integrate the relationship and knowledge-based theoretical perspectives of open innovation to provide a framework that identifies and classifies eight…
Abstract
Purpose
This manuscript aims to integrate the relationship and knowledge-based theoretical perspectives of open innovation to provide a framework that identifies and classifies eight critical dimensions that influence the effectiveness of interfirm open innovation.
Design/methodology/approach
The literature on interfirm open innovation is reviewed. Internal firm factors and external interfirm factors of open innovation are explored.
Findings
The manuscript identifies four internal firm factors of absorptive capacity, control of knowledge input, relational capability and coordination capability. Further, the synthesis identifies four external firm factors of distribution of knowledge input, appropriation of knowledge output, network position and network diversity.
Practical implications
The organizing framework facilitates the development of eight research propositions to guide future empirical investigation. Moreover, the findings aid managers in understanding what dimensions they should consider to improve the effectiveness of their interfirm open innovation activities.
Originality/value
By considering both the relationship and knowledge-based perspectives, the manuscript integrates various perspectives of open innovation to provide direction for practicing managers and for future research on interfirm open innovation.
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Maja Šeric, Irene Gil-Saura and Alejandro Mollá-Descals
The purpose of this paper is to empirically test the impact of perceived information and communication technology (ICT) on creation of brand equity within service firms, more…
Abstract
Purpose
The purpose of this paper is to empirically test the impact of perceived information and communication technology (ICT) on creation of brand equity within service firms, more specifically upscale hotels. The relationships between ICT and three brand equity dimensions, i.e. brand image, perceived quality, and brand loyalty are examined.
Design/methodology/approach
The empirical research was conducted in 20 upscale hotels in Rome-Italy, collecting data from 335 guests.
Findings
Advanced ICT directly influences perceived quality and image, while the impact of ICT on loyalty is mediated by perceived quality. Additionally, positive and significant relationships are found between the three brand equity dimensions.
Research limitations/implications
The lack of significance of ICT impact on loyalty needs further attention. Future studies could center on this specific relationship, examining whether hotel companies that implement technology efficiently are able to deal with loyalty.
Practical implications
Managers are encouraged to invest in advanced technologies as their adoption and subsequent perception among guests can shape brand image and perceived service quality, thus influencing brand equity from the consumer perspective.
Originality/value
The contributions of this paper are fourfold. First, the ICT and customer-based brand equity concepts are studied together in the hotel context. Second, the inter-relationship among the three brand equity dimensions is analyzed. Third, the model is tested from the guest perceptive, as customers themselves can provide the most valuable inputs for business strategies. Finally, the work contributes to the service field by providing an empirical evidence on the potential and impact of advanced technology.
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