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Book part
Publication date: 19 September 2019

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Marketing in a Digital World
Type: Book
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ISBN: 978-1-78756-339-1

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Book part
Publication date: 24 November 2010

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-475-8

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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
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ISBN: 978-0-85724-897-8

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Book part
Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
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ISBN: 978-1-83867-563-9

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Book part
Publication date: 17 September 2020

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Continuing to Broaden the Marketing Concept
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ISBN: 978-1-78754-824-4

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Book part
Publication date: 13 March 2023

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Artificial Intelligence in Marketing
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ISBN: 978-1-80262-875-3

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Book part
Publication date: 12 September 2022

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Measurement in Marketing
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ISBN: 978-1-80043-631-2

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Article
Publication date: 1 January 2006

Craig Henry

139

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Strategy & Leadership, vol. 34 no. 1
Type: Research Article
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ISSN: 1087-8572

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