Search results
1 – 1 of 1
Article
Publication date: 1 February 1995
Explains how CIGNA set out to improve the image of its productprovision and customer service. Outlines the historical background andthe decision. Describes how the company went…
633
Abstract
Explains how CIGNA set out to improve the image of its product provision and customer service. Outlines the historical background and the decision. Describes how the company went about gaining a clear understanding of customer requirements by conducting surveys. Goes on to explain how this information was translated into quality service provision.
Details
Managing Service Quality: An International Journal, vol. 5 no. 1
Type: Research Article
ISSN: 0960-4529
Keywords
1 – 1 of 1