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Article
Publication date: 11 June 2018

Myriam Ertz, Fabien Durif, Agnès Lecompte and Caroline Boivin

The purpose of this study is to investigate the extent to which collaborative consumption (CC) enthusiasts are significantly more likely to engage into specific forms of socially…

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Abstract

Purpose

The purpose of this study is to investigate the extent to which collaborative consumption (CC) enthusiasts are significantly more likely to engage into specific forms of socially responsible consumption (SRC), in contrast to regular consumers.

Design/methodology/approach

The authors administered an online questionnaire survey to a panel of 1,006 consumers. A cluster analysis combined with analyses of variance then determined the extent to which CC enthusiasts were more likely to engage in the focal SRC behaviors as opposed to others.

Findings

CC enthusiasts differ positively from other consumers concerning sustainable transportation, citizen consumption and composting but negatively from other consumers concerning recycling; they do not differ significantly with regard to environmental, animal protection and local consumption.

Originality/value

Conflating CC and SRC remains debatable. This study provides some preliminary evidence about the complex associations that exists between the two constructs.

Details

Journal of Consumer Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 29 September 2023

Morgane Innocent, Agnes Francois Lecompte, Samuel Guillemot and Ronan Divard

This aim of this study is to identify the ways of helping public authorities bring about change to environmentally sustainable household food practices.

Abstract

Purpose

This aim of this study is to identify the ways of helping public authorities bring about change to environmentally sustainable household food practices.

Design/methodology/approach

The authors identified the practices involved in this concept from the consumer perspective and measured their diffusion among French households. The analyses were conducted following two successive data collection campaigns comprising 571 and 501 respondents in France. The methodology involved two complementary scaling techniques: factor analysis and item response theory.

Findings

The results show that consumers understand sustainable food through five food practices: buying and cooking products with sustainable attributes, anti-waste storage, self-production, plant protein consumption and anti-waste cooking.

Originality/value

The findings suggest that while at the individual level people appear to have incorporated anti-waste practices into their daily lives, at the household level, there is still work to be done for improving diets and stimulating the production of home-grown food. It is also worth noting that the emerging vision typically involves sustainable foods that are organic, locally grown, seasonal, based on fair trade and packaging-free.

Details

British Food Journal, vol. 126 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

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