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Article
Publication date: 8 December 2022

Eisa Ahmad S. Asiri, Yousef Sahari, Ibrahim Alasmri and Ahmad Assiri

This paper investigates professional translation practice in Saudi Arabia with a particular focus on translation ethics. Following an examination of varying opinions and…

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Abstract

Purpose

This paper investigates professional translation practice in Saudi Arabia with a particular focus on translation ethics. Following an examination of varying opinions and contentious concepts relating to translation, this paper suggests that Saudi Arabia should establish a code of ethics for translation services. It investigates the ethical challenges that translators encounter during their professional work and considers their responses to these challenges.

Design/methodology/approach

A quantitative methodology was adopted to collect data from forty participants. This self-completed survey uncovered 11 ethical dimensions that translators encounter during the translation process and the researchers used descriptive analysis to calculate the mean and standard deviation of their frequency and importance. Participants' responses to the multiple-choice questions were categorised as personal, professional ethics or sociopolitical activism, and their overall percentages calculated.

Findings

For all 11 dimensions, the mean scores fell in the mid-frequency range between 2.74 and 3.88, inferring that the respondents faced these ethical challenges neither particularly frequently nor infrequently. Regarding the importance rankings, the mean scores varied between 1.58 and 2.04, consistently lower than the experience frequency rankings, which indicates that these challenges were considered important regardless of their frequency. The majority (40.27%) related to professional notions of ethics, followed by personal ethics (35.22%) and sociopolitical and activist conceptions of ethics (24.14%), while less than 1% (0.37%) reflected mixed motivations.

Originality/value

The study's concept and methodology are both novel. The researchers believe that this is the first study to examine professional translation ethics in the Saudi context. Unlike most studies in this field, this study adopted a quantitative approach, thus calling for the development of an effective professional code of ethics for translators.

Article
Publication date: 22 June 2021

Otto Herman Pedreira Goecking, Cristiana Fernandes De Muylder, Henrique Cordeiro Martins and João Luiz da Matta Felisberto

The main goal of this paper is to systematically evaluate the bibliographic production on neuromarketing from 1945 to 2018, with an emphasis on consumer behavior, to identify…

486

Abstract

Purpose

The main goal of this paper is to systematically evaluate the bibliographic production on neuromarketing from 1945 to 2018, with an emphasis on consumer behavior, to identify possible convergence of interests among health and marketing fields.

Design/methodology/approach

This article was based on a systematic literature review (SLR) with the intention of investigating research related to neuromarketing by means of network analysis of citations.

Findings

The research reveals that there are formed networks in the health and management areas, but they are insufficient to enhance the neuromarketing results. Ethics has been mentioned in some studies, but the maps do not suggest that it is a developing field. Similar results can be seen within the sales area that can be capitalized on by research of gains related to consumer behavior.

Research limitations/implications

One limitation of this study was the use of only one database (Web of Science®) that published several works from 1945 to the present time, but certainly has not exhausted the possibilities of research in the area.

Originality/value

This article helped to highlight the importance of ethics in clinical and business processes using neuroimaging, which could be an easy way to understand the behavioral and physiological mechanisms.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 2 January 2018

Evan K. Perrault and Scott K. Clark

A planet that can no longer sustain life is a frightening thought – and one that is often present in mass media messages. Therefore, this study aims to test the components of a…

1964

Abstract

Purpose

A planet that can no longer sustain life is a frightening thought – and one that is often present in mass media messages. Therefore, this study aims to test the components of a classic fear appeal theory, the extended parallel process model (EPPM) and to determine how well its constructs predict sustainability behavioral intentions. This study also strove to uncover students’ motivations and attitudes that are not present in the EPPM.

Design/methodology/approach

An online survey of 779 college students was conducted.

Findings

Results reveal that both threat and efficacy are significant predictors of behavioral intention, consistent with the EPPM. However, an analysis of open-ended comments reveals that subjective normative influence and incentives also play a key role in students performing future sustainable behaviors.

Practical implications

These findings provide a framework to educators and message designers of sustainability groups on college campuses highlighting the importance of including multiple constructs in their messages to students. Threatening messages will not be enough to increase behavioral intentions. Fear inducing messages must be combined with messages to increase self- and response efficacy. Education is also not the only piece of the puzzle. Students state difficulty in performing some sustainable behaviors as a key barrier, indicating a need to incorporate infrastructure changes at campuses to facilitate greater ease among students to act sustainably.

Originality value

This study tests the EPPM’s utility in helping to find the most effective ways to influence college students’ future behavioral intentions toward acting sustainably.

Details

International Journal of Sustainability in Higher Education, vol. 19 no. 1
Type: Research Article
ISSN: 1467-6370

Keywords

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