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This paper explores the motivations and challenges faced by Muslim women ‘mumpreneurs,’ in Northern Nigeria, a region with a predominantly Muslim population. The unique socio-religious and cultural context of Northern Nigeria serves as a key driver for this research, prompting a deeper understanding of the experiences of Muslim mumpreneurs in the area.

The study employed a qualitative approach, by utilizing semi-structured interviews with 12 Muslim mumpreneurs residing in various states across Northern Nigeria. Accordingly, thematic analysis was used to explore the influence of their motherly roles on their entrepreneurial experiences.

Thematic analysis revealed three key themes: Motivations: Mumpreneurs were driven by desires for financial independence, positive societal impact and increased flexibility to manage work-family balance. Challenges: Lack of capital, skills, knowledge and sociocultural constraints (e.g. gender norms) impeded their progress. Push and pull factors: Their entrepreneurial journeys were shaped by both internal aspirations and external societal influences.

The findings of this study provide further understanding of the distinct experiences of Muslim mumpreneurs in Northern Nigeria, contributing significantly to our knowledge of the dynamics of Muslim women mumpreneurs in a specific, understudied Muslim society. By implication, it highlights the need for targeted support for this under-researched population, informing policymakers, support organizations, and future research endeavors.