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1 – 2 of 2Hasliza Hassan, Abu Bakar Sade and Muhammad Sabbir Rahman
Entrepreneurship is one of the engines to stimulate socio-economic development. This study aims to examine the relationships of entrepreneurship education, financial support and…
Abstract
Purpose
Entrepreneurship is one of the engines to stimulate socio-economic development. This study aims to examine the relationships of entrepreneurship education, financial support and market availability, with the entrepreneurial attitude among youngsters in venturing into entrepreneurship. A further discovery concerning the relationship between entrepreneurial attitudes and entrepreneurial intention is also analysed.
Design/methodology/approach
Data were collected through a survey questionnaire that was distributed to university students. A total of 425 collected data were analysed using structural equation modelling to discover the relationship among five chosen constructs.
Findings
It was found that entrepreneurship education and financial support encourage the entrepreneurial attitude of youngsters to venture into entrepreneurship. This entrepreneurial attitude is further supported by an entrepreneurial intention to become an entrepreneur. Nevertheless, market availability does not influence the youngsters to venture into entrepreneurship.
Practical implications
Entrepreneurship encouragement should focus on the entrepreneurship education and financial support to shape the entrepreneurial attitude, which, indirectly, may further influence the entrepreneurial intention.
Originality/value
As an initiative to become an entrepreneurial nation, there is a need to discover how to shape the entrepreneurial intention through entrepreneurial attitude. This study is assisting to fill the research gap by focussing on the Malaysian market.
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Keywords
Hasliza Hassan, Abu Bakar Sade and Lohan Selva Subramaniam
Health fitness has become a major issue in Malaysia since the population of overweight and obesity is becoming critical. One of the ways to achieve optimum health fitness is by…
Abstract
Purpose
Health fitness has become a major issue in Malaysia since the population of overweight and obesity is becoming critical. One of the ways to achieve optimum health fitness is by consistently consuming balanced diet meals. Hence, this paper aims to focus on the willingness of society to purchase functional foods as an alternative for their daily meals to stay fit.
Design/methodology/approach
The research framework was developed based on a combination of findings by other research scholars within a similar field. The willingness to purchase functional foods to stay fit is positioned as the dependent variable, while lifestyle adaptation, social media influence and food consumption awareness are placed as the independent variables. Quantitative research was conducted by collecting primary data from respondents in Kuala Lumpur, Malaysia. The collected data were analysed using descriptive and regression analyses.
Findings
The willingness to purchase functional foods to stay fit is dependent on the lifestyle adaptation, social media influence and food consumption awareness.
Research limitations/implications
Although the current market for functional foods in Malaysia is still at a small scale, the market for this industry seems very promising. Nevertheless, greater awareness on functional food is still needed.
Practical implications
Functional food producers should make an effort to gain the untapped market by focussing on the lifestyle adaptation, social media influence and food consumption awareness.
Originality/value
This research is a breakthrough to discover the willingness of Malaysians to purchase functional food to stay fit, which is influenced by lifestyle adaptation, social media and food consumption awareness.
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