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Through a critical synthesis and reflection on the theoretical foundations and empirical evidence related to sensory marketing, this study aims to offer meaningful insights for hospitality operators and provides future research directions on sensory marketing in hospitality.

Building on an extensive review of sensory marketing studies across disciplines, this paper presents critical discussions of the theories and findings on the five senses in the context of hospitality.

The critical synthesis and discussion indicate that sensory marketing is highly relevant and applicable to operations in various hospitality sectors such as hotels and restaurants. Still, empirical evidence is required to lend support to the discussions. Although scholarly interest in sensory marketing has surged in the past decade, some research streams, such as sensory incongruence, cross-modal correspondence and sensory intensity, have yet to be extended. These under-researched areas provide directions for future hospitality research.

Through discussions of empirical evidence related to the five senses, mental simulation, cross-modal correspondence and sensory congruence, this paper provides implications for managing customers’ sensory experiences and behavior in hospitality settings.

Despite the increase of research on sensory marketing in the past decade, its full implications in the context of hospitality remain unknown. Through a critical synthesis and reflection on the hospitality literature, this paper offers research directions for a systematic expansion of sensory marketing.

Despite its importance, the literature on women financial inclusion (WFI) remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This paper examines the intellectual structure of the topic and gives a complete overview of the research undertaken so far in the field.

A bibliometric study of 235 Scopus-indexed publications, including citation analysis, keyword network analysis, co-authorship analysis and reference co-citation analysis using VOSviewer was performed.

The study identified major contributors to the field (the most prolific author was Ghosh, S.), the leading journals in the field (the World Development), the geographical locations where research in the field is concentrated (India is the leading country) and the organisations focussing on green consumer research (leading organisation: The World Bank, USA). In addition, four significant themes that describe the body of information about women's financial inclusion were found.

This study provides policymakers and academic scholars with fresh insights at a higher level into this burgeoning topic. Such insights would aid in the development of initiatives to address women's financial inclusion concerns.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-06-2022-0438.