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This study aims to investigate the comparative importance of factors influencing the customer shift behavior from conventional to Islamic banking for consumer finance in Pakistan.

First, a comprehensive analysis of the existing literature was conducted to identify a broad range of factors related to customer shift behavior. Through an expert sampling, 14 essential factors were chosen for further investigation. Second, a questionnaire was developed using the analytical hierarchy process (AHP). This questionnaire was then distributed among customers who had previously been using conventional banking services but had made a shift toward Islamic banking. The purpose of this questionnaire was to gather data and insights regarding their motivations and decision-making process behind the shift, and a sample 215 customers are taken in the study.

The results of AHP depicts that the religiosity is a most important factor influencing customers to shift from conventional to Islamic banking, and the second most important factor is pricing. The other subsequent important factors are reputation of the bank, marketing and promotion, service quality, behavior of banks staff, Shariah compliance, management, convenience, fastness and charges/fees. Whereas documentation, ambiance and recommendation are found least important factors to patronize Islamic banking.

The study recommends Islamic banks to create awareness, concentrating on religious factor to have a greater impact on growth of Islamic banking and shrinking of conventional banking. Further, it suggests Islamic banks to apply Shariah-recommended approach of doing business, to help community in best possible way and to launch differentiated marketing techniques to attract customers. It also proposes regulatory authorities to provide facilitation to Islamic banking business by providing level playing field similar to conventional banking, tax equality and conversion of public financing from conventional banking to Islamic banking.

The originality of this study lies in its comprehensive analysis of factors influencing consumer shift behavior from conventional to Islamic banking in the context of consumer finance in Pakistan. By using the AHP, the study provides a structured approach to understanding the relative importance of these factors. This is the uniqueness of the paper that it applies the AHP for the analysis. Furthermore, the study offers practical implications for Islamic banks and regulatory authorities to effectively address and capitalize on this consumer shift trend.

The purpose of this study is to provide a comprehensive analysis on the economic relationship between trade openness and economic growth and to identify current developments, potential research area and future directions. The emphasis is on the identification of annual growth of publications, country-wise distribution, publication pattern, intellectual structure and cluster analysis of scientific production in this field.

This study used evaluative techniques, text mining approach and performance analysis to identify possible patterns and correlation and to measure the impact of authors/citations/scientific production. Further, this study used the bibliometric mapping to represent the structural features of scientific production. This study emphasized on identification of the research hotspots based on occurrence of indexed keywords, productive researchers and journals during 2000–2022. Further, cluster analysis is performed using VOS viewer to analyze the current dynamics and future direction of the association between trade openness and economic growth (Eck and Waltman, 2011). Also, co-citation analysis is used in this study to identify the relations among authors or journals or documents using citation data, whereas the bibliographic coupling/mapping is intended to analyze the citing documents. Similarly, co-word analysis is used to study the article keywords that are mainly used to assess the conceptual structure of a concerning subject.

Economic growth is a function of trade openness, and it is important to analyze the relationship between trade openness and economic growth. Trade openness tends to become more liberalized over time, to contribute more to economic growth. Empirical evidence suggested that there exists a strong association between trade openness and economic growth. Further, keyword timeline analysis illustrated that the linkage between trade openness and economic growth is current area of interest among researchers. As per bibliometric analysis, China, Pakistan and Malaysia are the three most prolific countries in the terms of published articles on this theme. However, the most influential publications based on h-index and citation on trade openness–economic growth relationship is produced by Turkey. Based on cluster analysis, this study suggests that researchers are currently working on trade openness–economic growth relationship with other variables such as FDI, financial development, labor force, environment degradation and carbon emission, while in future, researchers could work on variables such as technology and sustainable development.

There are some limitations of this study. The first limitation is the authors have used Scopus database, leaving the possibility for future research to use Web of Science, Google Scholar or other similar sources. The second limitation is that the authors have used search terms “trade openness “and “economic growth,” although research could be performed using synonyms or even relevant terms in other languages.

Cluster analysis suggested that researchers are currently working on trade openness–economic growth relationship with other variables such as FDI, financial development, labor force, environment degradation and carbon emission, while in future, researchers could work on variables such as technology and sustainable development. Therefore, this study identified the potential research area in this research domain.

To confirm the originality of this study, to the best of the authors’ knowledge, this is the first study to combine bibliometric analysis and cluster analysis on trade openness–economic growth relationship. This study makes a comparison with phenomena/processes/events in contemporary economic and social reality in the field of trade openness and economic growth relationship.