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In the Spring of 2000, questionnaires regarding the export assistance needs of all 1012 wineries in California, Oregon, Washington and Idaho were mailed. These surveys, one for current exporters and one for non‐exporters, were based upon over 25 in‐depth interviews with wine industry executives as well as public, industry and private sector export service providers. Each questionnaire included a section specifically designed to identify and prioritize the assistance needs of exporting and non‐exporting wineries. The 24% return rate enhances the validity of the survey results. The purpose of this research effort is to provide export service intermediaries with an empirical model of the exporting needs of wineries so they can improve the effectiveness of their export assistance programs to enhance the global competitiveness of US wineries. Results suggest that managers in exporting wineries see great value in “advanced” export assistance needs. Managers of non‐exporting wineries place the highest value on more “fundamental” export assistance. Non‐exporters and new exporters place higher value on assistance in finding distributors than experienced exporters. Lastly, venues in which there is an opportunity to network with experienced exporters is seen as a valuable assistance tool by both exporting and non‐exporting wineries.

Export promotion programs are provided by governments to help firms, especially small and medium‐sized ones, overcome real or perceived obstacles to exporting. To date, there has been limited empirical evidence of the effectiveness of these efforts. This study clarifies the ways in which export promotion programs bolster the export competence and export activities of firms by drawing on the results of a survey of small and medium‐sized Canadian high‐technology firms. The results suggest that using a greater number of government programs influences the achievement of export objectives and export expansion strategies, and enhances export marketing competencies. By segmenting firms by level of export involvement, a clearer picture of the benefits and limitations of export promotion programs emerges. These results suggest that sporadic and active exporters gain the most from export promotion programs, while there is little impact in the short term for more experienced international firms who derive most of their incomes from exporting.

This study examines the influence of marketing strategies on export ventures undertaken by micro and small enterprises (MSEs) established in emerging countries and in Brazil specifically. We aim to determine whether a direct relationship exists between marketing strategies and internationalization performance results and to evaluate the influence of entrepreneurial marketing (EM) on export marketing strategy (EMS) and performance. A conceptual model based on the work of Cavusgil and Zou (1994) is developed and used to analyze MSE characteristics (firm and products), EMS, EM, and export marketing performance. An empirical survey was conducted on 173 Brazilian MSEs across various sectors, and data analysis was performed using structural equation modeling. The results highlight the importance of marketing activities in shaping MSE export performance, mainly by adapting prices to targeted markets, thereby improving product competitiveness. The study also emphasizes the importance of company international competence (expertise) and EM as influencers of export performance. The study contributes to the field through its application of the EM construct, by adapting the conceptual MSE model and by filling empirical gaps knowledge. The results will guide MSE management strategies that will be critical to the Brazilian economy and to other emerging countries.

Based on an institutional approach to explaining firms’ internationalisation, this paper aims to empirically investigate the role of Export Promotion Programmes (EPPs) in moderating the influence of export barriers perceptions on small and medium enterprises’ (SMEs) propensity to export.

The study uses evidence from Algeria, the largest North-African country. The data were collected using an online questionnaire, targeting SMEs operating in the manufacturing sector. The study considers the influence of procedural, informational, environmental and functional barriers on export propensity, to uncover the moderating role of trade missions, trade shows and export seminars and workshops on such relationships. To examine these links, five main hypotheses are proposed and tested through a non-linear partial least squares structural equation modelling on a sample of 128 Algerian SMEs.

The results show that while internal barriers decrease firms’ export propensity, EPPs including trade fairs and shows may independently pose either a positive or negative influence on such relationships.

The study confirms the applicability of the institutional perspective to explaining firms’ internationalisation. More importantly, the present study highlights the role of EPPs in moderating the influence of export barriers perceptions on SMEs’ international market entry, a role neglected by the extant empirical literature.

The current findings hold important implications to export promotion organisations operating in African countries. Notably, the results reveal that some programmes could have a negative influence if they are not delivered appropriately.

This study offers a rare focus on the moderating role of EPPs in the relationship between export barriers and export propensity, within the setting of a North-African country.

This study examines the managerial attitudes of 322 Wisconsin manufacturers about the impact of the EC‐1992 on their business. A survey was conducted with small‐ and medium‐sized manufacturers inquiring about their attitudes about the potential benefits of EC‐1992; firm perceived strength in post‐1992 Europe; available strategic options to management responding to the changes in industry structure that the 1992 reforms promise to stimulate; and size characteristics of the firm. Research findings indicate that the majority of those surveyed do not foresee any change in their business with European nations. In addition, substantial differences occur between smaller manufacturers from the standpoint of size, planning activities, and their perceived strength in post‐1992.

The purpose of this paper is to examine the influence of export barriers at two different points in time, 1995 (t ₀) and 2010 (t ₁), respectively. Using “confidence” as a surrogate for affect, the study proposes an inverse relationship between affect and export barrier intensity with the influence of export barriers increasing as exporter confidence subsides.

The study draws two random probabilistic samples (1995/2010) of New Zealand’s SME exporters, from the same working population, using an identical survey instrument. Preliminary analysis combines exploratory factor analysis and confirmatory factor analysis techniques. The research proposition is tested using binary logistic regression.

The results found that the influence of export barriers changes substantially across time. There was support for the proposition in that the 2010 sample of exporters were two to nine times more likely to consider export barriers influential than the 1995 group. Such evidence was particularly strong in the context of logistics and distribution factors, internal resource constraints, trade-related barriers, home market factors and currency and payments obstacles.

This research suggests managerial evaluation of the prevailing business atmosphere, as captured by exporter’s confidence, can influence perception of export barriers. Specifically, barriers tend to be evaluated as influential when there is a sense of pessimism within the export sector. Thus over time export barrier influence can be traced to the manager’s evaluation of export prospects as opposed to the frequently researched organizational and internationalization variables.

This is the first study to use theory to predict and empirically test the change in export barrier influence across time. While the majority of export barrier research adopts the cognitive or “objective-verifiable” view, the study supports the contention that export barrier influence can also be understood in the context of the emotive or “subjective-moot” perspective. Additionally, export managers should adopt long-term orientation towards exports while policymakers are encouraged (contrary to mainstream research) to move from targeted export support programs to inclusive or mass market approaches.

Entrepreneurship is an emerging and evolving field of inquiry. Entrepreneurship research has been expanding its boundaries by exploring and developing explanations and predictions of entrepreneurship phenomena in terms of events such as innovation, new venture creation and growth as well as characteristics of individual entrepreneurs and entrepreneurial organizations. The largest institutionalized community of entrepreneurship scholars – the Entrepreneurship Division of the Academy of Management – has developed an entrepreneurship specific domain that incorporates the creation and management of new businesses, small businesses and family businesses, and the characteristics and special problems of entrepreneurs; it has further identified major topics such as new venture ideas and strategies, ecological influences on venture creation and demise, the acquisition and management of venture capital and venture teams, self-employment, the owner-manager, management succession, corporate venturing, and the relationship between entrepreneurship and economic development. One growing entrepreneurship research sub-field is corporate entrepreneurship (intrapreneurship), i.e. entrepreneurship in existing organizations. Emerging in the past two decades, the initial research in corporate entrepreneurship focused on new business venturing, i.e. the formation of new ventures by existing organizations, mostly corporations, and the focus on the entrepreneurial individual inside a corporation – this focus was then extended to include entrepreneurial characteristics at the organizational level. Corporate entrepreneurship research has evolved into three focal areas. The first area of focus is on the individual intrapreneur (Jennings, Cox & Cooper, 1994; Jones & Butler, 1992; Knight, 1989; Lessem, 1988; Luchsinger & Bagby, 1987; McKinney & McKinney, 1989; Pinchot, 1985; Ross, 1987; Souder, 1981), mainly emphasizing the intrapreneur’s individual characteristics. The recognition and support of entrepreneurs in organizations is also a part of this focal area. The second area of focus has been on the formation of new corporate ventures (Burgelman, 1985; Carrier, 1994; Cooper, 1981; Fast & Pratt, 1981; Hisrich & Peters, 1984; Hlavacek & Thompson, 1973; Krueger & Brazeal, 1994; MacMillan, Block & Narasimha, 1984; Szypersky & Klandt, 1984; Vesper, 1990); this area’s primary emphasis is on the different of types of new ventures, their fit with the corporation, and their enabling corporate internal environment. The third area of focus is on the entrepreneurial organization (Burgelman, 1983; Drucker, 1985; Duncan et al., 1988; Hanan, 1976; Kanter, 1984; Kuratko et al., 1993; Merrifield, 1993; Muzyka, de Konning & Churchill, 1995; Pinchot, 1985; Quinn, 1979; Rule & Irwin, 1988; Schollhammer, 1981; Stevenson & Jarillo, 1990; Stopford & Baden-Fuller, 1994), which mainly emphasizes the characteristics of these organizations.

The purpose of this paper is to appraise methodological rigor in the application of discriminant analysis (DA) in export-focused research and to offer guidelines for future studies.

The sample includes 89 empirical peer-reviewed studies, comprising 102 models published over the period 1979-2014. Content analysis and vote counting are used to evaluate each of these studies.

This review highlights major flaws in the application of DA in export research. The shortcomings are self-evident particularly concerning suitability of DA for research context, completeness in the reporting of descriptive results, and validity and reliability of predictive results.

The study takes the position that the lack of methodological rigor may be undermining the eminence of knowledge in exporting, and this has extensive implications for both researchers and practitioners.

This review outlines steps to assess methodological rigor associated with DA and offers guidelines for scholars seeking to enhance rigor in future research.

Succeeding in export markets remains a challenging task for small and medium enterprises (SMEs) operating in developing countries. Empirical studies from these regions on SMEs’ internationalisation remain scarce bringing contrasting evidence to those emerging from developed countries. To increase understanding on these issues, the present study adopts a novel fuzzy-set comparative analysis technique to investigate the combination(s) of different resource factors driving Algerian SMEs’ export performance. Using a sample of 103 exporters, the study identifies two distinct resource configurations likely to boost SMEs export performance. The present study holds important implications for the internationalisation literature and the export promotion organisations in developing countries.

The abundant literature on what determines the export propensity and intensity of firms pays limited attention to some organisational and operational management variables, especially where small enterprises are concerned. It could be argued, however, that new effective organisation schemes and advanced operational management practices are required for small enterprises given the complexity of foreign ventures. An empirical investigation was carried out on a sample of small units. Exporters and non‐exporters are compared in terms of just‐in‐time, concurrent engineering and total quality management practices adoption, as well as the management of human resources and inter‐organisational relationships.