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This study aims to inculcate personality traits in theory of planned behaviour (TPB) and analyze mediation of perceived behavior control (PBC) and attitude toward entrepreneurship.

Data were collected with the help of a structured questionnaire from students at four universities located in capital city of Pakistan. SmartPLS has been used to run structural equation modeling technique.

Findings of PLS analysis revealed that the relationship between entrepreneurial intentions (EI) and personality traits was mediated by PBC and attitude toward entrepreneurship.

This study contributes toward the understanding of EI of students in Pakistan – a developing economy. More specifically, it sheds light on the vitality of personality traits in determining the antecedents of EI. Leaning on TPB and intention models, the study incorporated personality traits to unveil a unique and testable multidimensional model of EI, which supports the notion that external factors such as personality characteristics can indirectly affect EI. This research also supports the incorporation of personality traits in TPB and suggests that these socio cognitive theories should concede the indirect effect of personality on intention and behavior.