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The purpose of the paper is to determine the importance of trade logistics in export intensification and competitiveness on the level of individual companies. Within the framework of logistics performance, the influences of customs efficiency and physical trade infrastructure quality were tested on export while the contribution to improving competitiveness was analyzed through logistics services and the Logistics 4.0 component. In addition, the influence of competitiveness on companies’ exports was examined.

The research was conducted based on a survey intended for the management of export-oriented companies which was distributed through the system of the Chamber of Commerce and Industry of Serbia. A total of 298 responses were collected and provided the basis for the application of structural equation modeling (SEM) approach.

The physical trade infrastructure was found to be a significant factor in stimulating exports, while the quality of logistics services has a statistically significant impact on the level of competitiveness. The results also indicate that improving the competitiveness of companies gives positive results in stimulating their exports.

Studies that analyze the impact of trade logistics using primary data from surveys are rare. In this paper, for the first time, the SEM methodology was applied in the assessment of logistics performance effects on export and competitiveness of individual companies. Also, the impact of the logistics 4.0 concept on selected companies’ performance was empirically tested for the first time.