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Article
Publication date: 11 April 2024

Feng Wang, Mingyue Yue, Quan Yuan and Rong Cao

This research explores the differential effects of pixel-level and object-level visual complexity in firm-generated content (FGC) on consumer engagement in terms of the number of…

Abstract

Purpose

This research explores the differential effects of pixel-level and object-level visual complexity in firm-generated content (FGC) on consumer engagement in terms of the number of likes and shares, and further investigates the moderating role of image brightness.

Design/methodology/approach

Drawing on a deep learning analysis of 85,975 images on a social media platform in China, this study investigates visual complexity in FGC.

Findings

The results indicate that pixel-level complexity increases both the number of likes and shares. Object-level complexity has a U-shaped relationship with the number of likes, while it has an inverted U-shaped relationship with the number of shares. Moreover, image brightness mitigates the effect of pixel-level complexity on likes but amplifies the effect on shares; contrarily, it amplifies the effect of object-level complexity on likes, while mitigating its effect on shares.

Originality/value

Although images play a critical role in FGC, visual data analytics has rarely been used in social media research. This study identified two types of visual complexity and investigated their differential effects. We discuss how the processing of information embedded in visual content influences consumer engagement. The findings enrich the literature on social media and visual marketing.

Details

Marketing Intelligence & Planning, vol. 42 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 15 February 2024

Chun Cheng

This study investigates the direct influence of ambidextrous leadership on employees’ innovation behaviour, the mediating role of innovative self-efficacy and harmonious work…

Abstract

Purpose

This study investigates the direct influence of ambidextrous leadership on employees’ innovation behaviour, the mediating role of innovative self-efficacy and harmonious work passion, and the moderating role of Zhong-Yong thinking.

Design/methodology/approach

The authors conducted a series of questionnaire surveys to collect data in three time periods and from multiple sources; 332 supervisor–subordinate matched samples were obtained. The hypothesised relationships were tested using structural equation modelling and ProClin.

Findings

Ambidextrous leadership is positively associated with employees’ innovation behaviour, while innovative self-efficacy and harmonious work passion play mediating roles. The analysis further confirms that innovative self-efficacy and harmonious work passion play a chained double-mediating role between ambidextrous leadership and employees’ innovation behaviour, while Zhong-Yong thinking plays moderating roles between ambidextrous leadership and innovative self-efficacy and between ambidextrous leadership and harmonious work passion.

Originality/value

This study demonstrates the influence of ambidextrous leadership on employees’ innovation behaviour, specifically the role of ambidextrous leadership, and extends the relationship’s theoretical foundation. It is also expected to provide inspiration and serve as a reference for local Chinese management.

Details

Leadership & Organization Development Journal, vol. 45 no. 4
Type: Research Article
ISSN: 0143-7739

Keywords

Article
Publication date: 24 April 2024

Önder Yayla, Merve Özgür Göde and Sema Ekincek

This study aims to reveal the food preferences and to define the typology of digital nomads as gastro-tourists. In this context, it is aimed to provide information on issues such…

Abstract

Purpose

This study aims to reveal the food preferences and to define the typology of digital nomads as gastro-tourists. In this context, it is aimed to provide information on issues such as the importance of food culture in destination selection for digital nomads, food prices, local dishes, local food markets, religious restrictions, researching cultural cuisines, preparing meals and participating in gastronomic events.

Design/methodology/approach

Multiple qualitative methods were utilized in the research for this study. Digital nomads' comments, videos and semi-structured interviews constitute the data sources of the research, and the data obtained were analyzed by content analysis.

Findings

As a result of the study, it was seen that digital nomads do consider gastronomy in their destination selection, and five different gastro-tourist profiles were determined. These are Local Flavor Hunters, Gastronomy Adventurers, Budget-Conscious Food Lovers, Cultural Explorers and Health and Sustainability Focused People.

Originality/value

The theoretical contribution of the study is to provide information with regard to the food and beverage preferences of digital nomads and to contribute to filling a gap in the literature. The practical contribution of the study is to help formulate tourism marketing strategies in the destination and strategies for businesses in the tourism industry. Since digital nomads play important roles in destination promotion, it is important to determine their perspectives and typologies towards gastronomy. The results of the study will be useful for tourism industry components, such as academics, experts, travel businesses, tourism destinations and local food producers who research the tourism industry and travel trends.

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 3
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 28 May 2024

Naheed Bashir

Despite the increasing studies concerning external knowledge for innovative firms or for innovations, little research demonstrates as what are those capabilities that enable firms…

Abstract

Purpose

Despite the increasing studies concerning external knowledge for innovative firms or for innovations, little research demonstrates as what are those capabilities that enable firms to explore and assess high-valuable knowledge. The aim of this study is to examine those capabilities that aid innovative firms to search and identify the potential knowledge for open innovation. This study is an empirical and theoretical examination of knowledge search and identification capabilities of the UK-based biotechnology firms. The literature has been drawn from the research streams into knowledge management, open innovation and dynamic capabilities.

Design/methodology/approach

Forty-five semi-structured interviews with senior-level innovation and R&D managers were completed, and thematic analysis using NVivo 12 was performed.

Findings

Evidence from 45 interviews with senior-level innovation and R&D managers in the UK-based biotechnology firms and thematic analysis was used to develop a process framework capturing the key capabilities. By identifying the role and contribution of each of the capabilities in knowledge identification in the practices of open innovation, this study contributes to open innovation and knowledge management literature.

Practical implications

Managerial implications suggest knowledge-oriented leads greatly influence the development of identification capabilities. Hence, firms with knowledge-oriented leads are better crafted approaches to achieve competitive advantages in the practices of open innovation.

Originality/value

This study offers a new theoretical perspective and empirical evidence to view knowledge identification capabilities as the dynamic capabilities. This study offers a process framework of identification capabilities.

Details

Business Process Management Journal, vol. 30 no. 4
Type: Research Article
ISSN: 1463-7154

Keywords

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