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Humane Entrepreneurship (HumEnt) is strongly purpose-oriented and characterized by a focus on inclusiveness and social and environmental sustainability, with attention to both internal and external stakeholders and their needs. In the attempt to provide new research in this field, this study aims to conduct an empirical investigation within the theory of HumEnt and, in particular, of the Human Resource Orientation (HRO) model among Italian Small and Medium-size Enterprises.

Based on quantitative data, this study used a deductive approach to investigate the relationship between the HumEnt model and firms’ relational embeddedness with different types of stakeholders (value chain stakeholders and societal stakeholders, respectively). More concretely, to investigate the relationships between the dimensions of the HumEnt model and firms’ relational embeddedness, partial least squares structural equation modeling was applied.

Findings of this study suggest that Entrepreneurial Orientation (EO) directly contributes only to value chain embeddedness. However, the results also show that if EO is mediated by an HRO (i.e. companies with a high HRO), a high level of societal embeddedness is also present.

This study represents a first attempt to provide comprehensive empirical evidence about the different dimensions characterizing the HumEnt theoretical model, and to highlight their relevance in supporting companies’ relational embeddedness capacity with different categories of stakeholders.

There is a growing body of literature discussing the green logistics practices (GLPs) that companies could introduce to reduce the logistics environmental impact. Current approaches also identify several influencing factors within firms that could serve as barriers to, or enablers of, GLPs. However, less is known about the role of extra-firm stakeholders, even though these are crucial to operationalizing green logistics effectively. This study merges current theoretical understanding with empirical evidence to provide a detailed stakeholder analysis of GLPs.

Using stakeholder theory as a theoretical lens, the authors aimed at offering a mid-range contribution by conducting multiple embedded case studies examining Italian logistics service providers and shippers. GLPs and the related influencing factors were examined as sub-units of analysis within broader companies' environmental sustainability strategies.

The authors identified cascading effects among factors influencing the adoption of GLPs (e.g. key economic factors are affected by external factors which also influence organizational and collaboration factors). These effects are moderated by interdependencies between primary and secondary stakeholders, and the study highlights the prominent involvement of secondary stakeholders, such as final consumers.

This paper contributes to better understanding how and why companies adopt GLPs, emphasizing the wide set of stakeholders involved and illustrating how different stakeholders impact on GLPs adoption by affecting a set of influencing factors. By combining insights from the available literature with contemporary empirical data, the authors emphasize how Logistics Service Providers (LSPs) and shippers can no longer address the adoption of GLPs as “focal companies”, but only as part of a “focal network of interconnected stakeholders”, all of them influencing GLPs adoption.