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Article
Publication date: 5 December 2023

Ayobami Adetoyinbo, Jacob Asravor, Sunday Adewale Olaleye and Victor Owusu

Research efforts aiming to improve understanding of how various organisational relationships contribute to better food quality (FQ) in a constantly changing business environment…

Abstract

Purpose

Research efforts aiming to improve understanding of how various organisational relationships contribute to better food quality (FQ) in a constantly changing business environment are limited. This study examines the effects of supply chain (SC) organisations on the quality of food products across multi-tiered segments with dynamic business situations.

Design/methodology/approach

Guided by a conceptual research framework based on contingency theory and netchain analysis, moderation-based partial least squares structural equation modelling (PLS-SEM) was used to analyse multi-tiered data from 405 shrimpers and 238 women processors in Akwa-Ibom, Lagos and Ondo states in Nigeria.

Findings

The authors' findings show that unpredictable business environments such as market turbulence (MT), power asymmetry (PA) and distrust (DT) not only directly influence SC organisations but also moderate how organisational networks contribute to improved FQ. Further results reveal that closer vertical ties such as relational contracts are prerequisites for small-scale actors to guarantee improved FQ along multiple nodes of the food system.

Originality/value

This is the first study to examine, from a contingency and multi-tiered perspective, how small-scale actors can maintain FQ across interdependent nodes of a food chain in a developing country context and to explore the complex interplay between SC networks and the quality of highly perishable food products in unpredictable business environments. Relevant theoretical and policy implications are discussed.

Details

British Food Journal, vol. 126 no. 3
Type: Research Article
ISSN: 0007-070X

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