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The tourism sector continues to be an engine for economic growth for communities (Jenkins, 1980), and in post-disaster scenarios, destination can be overwhelmed with challenges, particularly for the local community. However, it is essential to seek the most effective path of recovery for individuals and communities. Gaps in contemporary post-disaster literature remain, as the focus often centres on infrastructure and economic developments (Cox and Perry, 2011). This paper aims to address such gaps by offering new ideas around the value of recovery focusing more on the victims, their stories and the role of tourism.

As a theoretical paper, the applied method is described as a convenient approach to data collection and analysis. The methodological reasoning is down to the selection and examination of sources used to establish new theoretical understandings. The study applies a pragmatic research approach to embrace the spectrum of views that are present within the constructivist and positivist. The pragmatic philosophical approach supports multi-disciplinary studies and ensures a more holistic consideration of social conditions is embraced.

This paper offers new knowledge and ideas for post-disaster recovery scenarios. It presents a model that incorporates a range of (traditional, digital and immersive) methods and platforms in which stories can be shared and presented. It argues that allowing victims to share stories in different formats could support rehabilitation while also providing stronger, powerful narratives for tourists, leading to more effective tourism experiences.

Disasters leave individuals and communities in devastation and with potentially lifelong trauma. In rehabilitation of victims is a vital ingredient to the recovery of a destination and its social fabric. This research offers new ideas around the use of digital technologies to generate stories of value that not only support victims of disasters but also offer visitors the opportunity to gain a deeper understanding of challenges and difficulties of dark places, often seen as a key part of the visitor experience and motive to places of tragedy.

Today, collaborative fashion approaches are a popular method of reimaging and positioning in contested markets. Fashion collaborations see brands, designers, artists, and companies come together, offering consumers new, alternative products. While shopping continues to be a popular leisure and touristic activity, it is becoming comparable across cities. At present, scholars and practitioners have paid scant attention to collaborative fashion consumption (Botsman & Rogers, 2010). This chapter considers how destinations should become involved with fashion collaborations and drop culture from the offset, establishing specific events for tourists to experience. Ultimately, changing the culture and behavior of shopping tourists to one of event experience and not solely product ownership.

This paper explores the way in which industrial pollution has been expressed in the narrative accounts of nature, landscape and industry by William Gilpin in his 18th-century picturesque travel writings. A positive description of pollution is generally outdated and unacceptable in the current society. The authors contrast his “picturesque” view with the contemporary perception of industrial pollution, reflect on these early accounts of industrial impacts as representing the roots of impression management and use the analysis to inform current accounting.

The research uses an interpretive content analysis of the text to draw out themes and features of impression management. Goffman's impression management is the theoretical lens through which Gilpin's travel accounts are interpreted, considering this microhistory through a thematic research approach. The picturesque accounts are explored with reference to the context of impression management.

Gilpin's travel writings and the “Picturesque” aesthetic movement, it appears, constructed a social reality around negative industrial externalities such as air pollution and indeed around humans' impact on nature, through a lens which described pollution as adding aesthetically to the natural landscape. The lens through which the picturesque tourist viewed and expressed negative externalities involved quite literally the tourists' tricks of the trade, Claude glass, called also Gray's glass, a tinted lens to frame the view.

The paper adds to the wealth of literature in accounting and business pertaining to the ways in which companies socially construct reality through their accounts and links closely to the impression management literature in accounting. There is also a body of literature relating to the use of images and photographs in published corporate reports, which again is linked to impression management as well as to a growing literature exploring the potential for the aesthetic influence in accounting and corporate communication. Further, this paper contributes to the growing body of research into the historical roots of environmental reporting.